#7B3437
Closest named color: Brownish Purple (#76424E). oklch(42.3% 0.099 19.7), rgb(123, 52, 55).
Aa
White text reads best on this color (8.79:1).
About this color
#7B3437 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.099 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.040 away. White text reads best on it, at 8.79:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.38:1 |
| White text | 8.79:1 |
Values
| HEX | #7B3437 |
| RGB | rgb(123, 52, 55) |
| HSL | hsl(357, 41%, 34%) |
| OKLCH | oklch(42.3% 0.099 19.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3437 | 8.79:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #7B3437 | 2.38:1 | Fails | Lc 14.4 | Not readable |
| #7B3437 text on white | 8.79:1 | AAA | Lc 89.6 | Fine for body text |
| #7B3437 text on black | 2.38:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E6E5
oklch(93.7% 0.016 22.1)
-
Step 200
200
#EED1D0
oklch(88.5% 0.033 20.1)
-
Step 300
300
#E4B2B1
oklch(80.8% 0.058 19.8)
-
Step 400
400
#D48989
oklch(70.7% 0.092 19.6)
-
Step 500
500
#C76A6C
oklch(63.2% 0.118 19.6)
-
Step 600
600
#B24F54
oklch(55.5% 0.129 19.2)
-
Step 700
700
#994044
oklch(49.2% 0.12 19.9)
-
Step 800
800 (this color)
#7B3437
oklch(42.3% 0.099 19.7)
-
Step 900
900
#642F30
oklch(37.7% 0.077 20.2)
-
Step 950
950
#3B1C1C
oklch(27% 0.049 20.8)
#7B3437 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444137 | 0.107 |
| Deuteranopia (no green cones) | #565035 | 0.099 |
| Tritanopia (no blue cones) | #862936 | 0.028 |
| Achromatopsia (no color) | #4B4B4B | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3437
#7B3437
oklch(42.3% 0.099 19.7)
- #00595D
#00595D
oklch(42.2% 0.072 200.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3437, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.040
- Purple Brown #673A3F ΔE 0.041
- Red Brown #8B2E16 ΔE 0.047
- Rust Brown #8B3103 ΔE 0.056
- Chestnut #742802 ΔE 0.057
- Brown Red #922B05 ΔE 0.062
- Brick Red #8F1402 ΔE 0.065
- Auburn #9B2226 ΔE 0.066
Use #7B3437 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.