#7B3091
Closest named color: Rebecca Purple (#663399). oklch(45.8% 0.163 317.7), rgb(123, 48, 145).
Aa
White text reads best on this color (7.85:1).
About this color
#7B3091 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.163 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.044 away. White text reads best on it, at 7.85:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.163) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.67:1 |
| White text | 7.85:1 |
Values
| HEX | #7B3091 |
| RGB | rgb(123, 48, 145) |
| HSL | hsl(286, 50%, 38%) |
| OKLCH | oklch(45.8% 0.163 317.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B3091 | 7.85:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #7B3091 | 2.67:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #7B3091 text on white | 7.85:1 | AAA | Lc 86.6 | Fine for body text |
| #7B3091 text on black | 2.67:1 | Fails | Lc -15.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FB
oklch(97.1% 0.012 317.7)
-
Step 100
100
#F2E4F6
oklch(93.5% 0.028 318.7)
-
Step 200
200
#E8CFF0
oklch(88.5% 0.052 317.9)
-
Step 300
300
#DAADE9
oklch(80.8% 0.096 317.6)
-
Step 400
400
#C780DE
oklch(70.8% 0.152 317.5)
-
Step 500
500
#B85BD4
oklch(63.1% 0.194 317.8)
-
Step 600
600
#A33BC2
oklch(55.6% 0.212 317.4)
-
Step 700
700
#8C2BA7
oklch(49.1% 0.197 317.8)
-
Step 800
800 (this color)
#7B3091
oklch(45.8% 0.163 317.7)
-
Step 900
900
#5C256C
oklch(37.6% 0.127 317.9)
-
Step 950
950
#36173F
oklch(27% 0.08 318.1)
#7B3091 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0B4D94 | 0.159 |
| Deuteranopia (no green cones) | #33548F | 0.137 |
| Tritanopia (no blue cones) | #7A425C | 0.104 |
| Achromatopsia (no color) | #525252 | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B3091
#7B3091
oklch(45.8% 0.163 317.7)
- #296800
#296800
oklch(45.8% 0.14 137.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B3091, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.044
- Warm Purple #952E8F ΔE 0.053
- Dark Magenta #8B008B ΔE 0.055
- Purple #800080 ΔE 0.058
- Light Eggplant #894585 ΔE 0.063
- Grape #7209B7 ΔE 0.081
- Purply #983FB2 ΔE 0.081
- Dark Slate Blue #483D8B ΔE 0.097
Use #7B3091 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.