#7B01DD
Closest named color: Blue Violet (#8A2BE2). oklch(49.2% 0.264 298.7), rgb(123, 1, 221).
Aa
White text reads best on this color (7.26:1).
About this color
#7B01DD is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.264 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Blue Violet (#8A2BE2), ΔE 0.046 away. White text reads best on it, at 7.26:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.264) |
| Temperature | in between |
| Nearest name | Blue Violet (#8A2BE2) |
| Black text | 2.89:1 |
| White text | 7.26:1 |
Values
| HEX | #7B01DD |
| RGB | rgb(123, 1, 221) |
| HSL | hsl(273, 99%, 44%) |
| OKLCH | oklch(49.2% 0.264 298.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7B01DD | 7.26:1 | AAA | Lc -87.8 | Fine for body text |
| Black text on #7B01DD | 2.89:1 | Fails | Lc 21.3 | Dividers and decoration only |
| #7B01DD text on white | 7.26:1 | AAA | Lc 82.7 | Fine for body text |
| #7B01DD text on black | 2.89:1 | Fails | Lc -19.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F3FF
oklch(97.1% 0.016 301.2)
-
Step 100
100
#EDE5FF
oklch(93.6% 0.036 299.7)
-
Step 200
200
#DED0FF
oklch(88.4% 0.066 298.7)
-
Step 300
300
#CAB1FF
oklch(81% 0.111 298.6)
-
Step 400
400
#B183FF
oklch(70.7% 0.179 298.9)
-
Step 500
500
#9F5BFF
oklch(63% 0.232 298.5)
-
Step 600
600
#901EFD
oklch(55.6% 0.283 298.8)
-
Step 700
700 (this color)
#7B01DD
oklch(49.2% 0.264 298.7)
-
Step 800
800
#6411B2
oklch(42.7% 0.218 299)
-
Step 900
900
#511D8D
oklch(37.8% 0.17 298.9)
-
Step 950
950
#2F1452
oklch(27% 0.107 299)
#7B01DD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0057E2 | 0.162 |
| Deuteranopia (no green cones) | #0055DA | 0.162 |
| Tritanopia (no blue cones) | #615581 | 0.194 |
| Achromatopsia (no color) | #575757 | 0.266 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7B01DD
#7B01DD
oklch(49.2% 0.264 298.7)
- #5B6900
#5B6900
oklch(49.2% 0.115 118.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7B01DD, closest first.
No curated palette has a color within ΔE 0.04 of #7B01DD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Blue Violet #8A2BE2 ΔE 0.046
- Burple #6832E3 ΔE 0.053
- Purply Blue #661AEE ΔE 0.054
- Dark Violet #9400D3 ΔE 0.056
- Purple Blue #5D21D0 ΔE 0.061
- Grape #7209B7 ΔE 0.062
- Purpley Blue #5F34E7 ΔE 0.068
- Vivid Purple #9900FA ΔE 0.072
Use #7B01DD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.