#7A49A0

Closest named color: Light Eggplant (#894585). oklch(50.1% 0.14 308.1), rgb(122, 73, 160).

Aa

White text reads best on this color (6.38:1).

About this color

#7A49A0 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.140 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 6.38:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.140)
Temperaturein between
Nearest nameLight Eggplant (#894585)
Black text3.28:1
White text6.38:1

Values

HEX#7A49A0
RGBrgb(122, 73, 160)
HSLhsl(274, 37%, 46%)
OKLCHoklch(50.1% 0.14 308.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7A49A0 6.38:1 AA Lc -86.6 Fine for body text
Black text on #7A49A0 3.28:1 AA large text Lc 22.6 Dividers and decoration only
#7A49A0 text on white 6.38:1 AA Lc 81.4 Fine for body text
#7A49A0 text on black 3.28:1 AA large text Lc -20.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FA

    oklch(97.1% 0.009 308.4)

  2. Step 100

    100

    #EDE7F4

    oklch(93.6% 0.018 306.7)

  3. Step 200

    200

    #E0D3ED

    oklch(88.5% 0.038 308)

  4. Step 300

    300

    #CDB5E3

    oklch(80.9% 0.069 308.4)

  5. Step 400

    400

    #B48ED5

    oklch(70.8% 0.109 308.3)

  6. Step 500

    500

    #A170C9

    oklch(63.1% 0.138 308.3)

  7. Step 600

    600

    #8C56B6

    oklch(55.5% 0.152 308.2)

  8. Step 700

    700 (this color)

    #7A49A0

    oklch(50.1% 0.14 308.1)

  9. Step 800

    800

    #613A7F

    oklch(42.7% 0.116 308.3)

  10. Step 900

    900

    #4F3366

    oklch(37.8% 0.09 308)

  11. Step 950

    950

    #2E1E3C

    oklch(27% 0.058 307.5)

Export this scale for Tailwind in the Tailwind colors tool

#7A49A0 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2E5DA30.114
Deuteranopia (no green cones)#3E609E0.103
Tritanopia (no blue cones)#75586D0.100
Achromatopsia (no color)#5F5F5F0.141

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7A49A0

    #7A49A0

    oklch(50.1% 0.14 308.1)

  • #4D7100

    #4D7100

    oklch(50.2% 0.132 128.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7A49A0

    #7A49A0

    oklch(50.1% 0.14 308.1)

  • #5357B1

    #5357B1

    oklch(50% 0.14 278.1)

  • #943E7F

    #943E7F

    oklch(50.1% 0.14 338)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7A49A0

    #7A49A0

    oklch(50.1% 0.14 308.1)

  • #736300

    #736300

    oklch(50% 0.103 98.1)

  • #007749

    #007749

    oklch(50.1% 0.117 158.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7A49A0

    #7A49A0

    oklch(50.1% 0.14 308.1)

  • #8C5600

    #8C5600

    oklch(50.3% 0.11 68.4)

  • #00736D

    #00736D

    oklch(50.1% 0.087 188.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7A49A0

    #7A49A0

    oklch(50.1% 0.14 308.1)

  • #A33F1E

    #A33F1E

    oklch(50% 0.14 37.9)

  • #4D7100

    #4D7100

    oklch(50.2% 0.132 128.3)

  • #006F86

    #006F86

    oklch(50% 0.09 218.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A49A0, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7A49A0 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.