#7A40C4

Closest named color: Bluey Purple (#6241C7). oklch(51.3% 0.196 299.6), rgb(122, 64, 196).

Aa

White text reads best on this color (6.25:1).

About this color

#7A40C4 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.196 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.044 away. White text reads best on it, at 6.25:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.196)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.35:1
White text6.25:1

Values

HEX#7A40C4
RGBrgb(122, 64, 196)
HSLhsl(266, 53%, 51%)
OKLCHoklch(51.3% 0.196 299.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7A40C4 6.25:1 AA Lc -85.7 Fine for body text
Black text on #7A40C4 3.35:1 AA large text Lc 23.5 Dividers and decoration only
#7A40C4 text on white 6.25:1 AA Lc 80.5 Fine for body text
#7A40C4 text on black 3.35:1 AA large text Lc -21.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FD

    oklch(97.1% 0.012 296.4)

  2. Step 100

    100

    #ECE6FA

    oklch(93.6% 0.027 299.5)

  3. Step 200

    200

    #DED2F8

    oklch(88.5% 0.053 299.7)

  4. Step 300

    300

    #C9B3F5

    oklch(80.8% 0.094 299.6)

  5. Step 400

    400

    #AF89F0

    oklch(70.7% 0.15 299.6)

  6. Step 500

    500

    #9D67EB

    oklch(63.2% 0.193 299.8)

  7. Step 600

    600

    #8849DA

    oklch(55.6% 0.211 299.4)

  8. Step 700

    700 (this color)

    #7A40C4

    oklch(51.3% 0.196 299.6)

  9. Step 800

    800

    #5E3099

    oklch(42.7% 0.163 299.5)

  10. Step 900

    900

    #4D2C79

    oklch(37.6% 0.126 300.1)

  11. Step 950

    950

    #2D1B47

    oklch(27% 0.08 300)

Export this scale for Tailwind in the Tailwind colors tool

#7A40C4 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0060C80.137
Deuteranopia (no green cones)#005FC10.138
Tritanopia (no blue cones)#695F7D0.147
Achromatopsia (no color)#6060600.197

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7A40C4

    #7A40C4

    oklch(51.3% 0.196 299.6)

  • #5F7000

    #5F7000

    oklch(51.3% 0.121 119.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7A40C4

    #7A40C4

    oklch(51.3% 0.196 299.6)

  • #3D56D5

    #3D56D5

    oklch(51.2% 0.196 269.6)

  • #A02B9B

    #A02B9B

    oklch(51.3% 0.196 329.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7A40C4

    #7A40C4

    oklch(51.3% 0.196 299.6)

  • #7F6300

    #7F6300

    oklch(51.3% 0.105 89.2)

  • #007C35

    #007C35

    oklch(51.2% 0.143 149.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7A40C4

    #7A40C4

    oklch(51.3% 0.196 299.6)

  • #985300

    #985300

    oklch(51.4% 0.121 59.8)

  • #007868

    #007868

    oklch(51.3% 0.094 179.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7A40C4

    #7A40C4

    oklch(51.3% 0.196 299.6)

  • #BD1C11

    #BD1C11

    oklch(51.2% 0.195 29.6)

  • #5F7000

    #5F7000

    oklch(51.3% 0.121 119.6)

  • #007483

    #007483

    oklch(51.2% 0.089 210.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A40C4, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7A40C4 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.