#7A404F
Closest named color: Brownish Purple (#76424E). oklch(44.8% 0.082 4.4), rgb(122, 64, 79).
Aa
White text reads best on this color (7.85:1).
About this color
#7A404F is a dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.082 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.009 away. White text reads best on it, at 7.85:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.67:1 |
| White text | 7.85:1 |
Values
| HEX | #7A404F |
| RGB | rgb(122, 64, 79) |
| HSL | hsl(344, 31%, 36%) |
| OKLCH | oklch(44.8% 0.082 4.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A404F | 7.85:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #7A404F | 2.67:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #7A404F text on white | 7.85:1 | AAA | Lc 87.0 | Fine for body text |
| #7A404F text on black | 2.67:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EAD2D7
oklch(88.5% 0.027 3.5)
-
Step 300
300
#DDB4BD
oklch(80.9% 0.049 3.5)
-
Step 400
400
#CA8D9B
oklch(70.7% 0.076 4.1)
-
Step 500
500
#BB6F82
oklch(63% 0.099 4.2)
-
Step 600
600
#A6576C
oklch(55.7% 0.106 4.2)
-
Step 700
700
#8E465A
oklch(49% 0.1 3.8)
-
Step 800
800 (this color)
#7A404F
oklch(44.8% 0.082 4.4)
-
Step 900
900
#5E323D
oklch(37.7% 0.065 4.6)
-
Step 950
950
#371E24
oklch(27% 0.04 4.6)
#7A404F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4B4F | 0.089 |
| Deuteranopia (no green cones) | #58564E | 0.083 |
| Tritanopia (no blue cones) | #833B45 | 0.022 |
| Achromatopsia (no color) | #525252 | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A404F
#7A404F
oklch(44.8% 0.082 4.4)
- #00635A
#00635A
oklch(44.9% 0.079 184.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A404F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.009
- Dark Mauve #874C62 ΔE 0.046
- Purple Brown #673A3F ΔE 0.048
- Red Brown #8B2E16 ΔE 0.075
- Rust Brown #8B3103 ΔE 0.083
- Light Maroon #A24857 ΔE 0.084
- Saddle Brown #8B4513 ΔE 0.085
- Auburn #9B2226 ΔE 0.085
Use #7A404F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.