#7A3543
Closest named color: Brownish Purple (#76424E). oklch(42.6% 0.097 9.5), rgb(122, 53, 67).
Aa
White text reads best on this color (8.68:1).
About this color
#7A3543 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.097 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.031 away. White text reads best on it, at 8.68:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.41:1 |
| White text | 8.68:1 |
Values
| HEX | #7A3543 |
| RGB | rgb(122, 53, 67) |
| HSL | hsl(348, 39%, 34%) |
| OKLCH | oklch(42.6% 0.097 9.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A3543 | 8.68:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #7A3543 | 2.41:1 | Fails | Lc 14.7 | Not readable |
| #7A3543 text on white | 8.68:1 | AAA | Lc 89.3 | Fine for body text |
| #7A3543 text on black | 2.41:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#EDD1D4
oklch(88.5% 0.032 10.4)
-
Step 300
300
#E2B2B8
oklch(80.8% 0.056 10)
-
Step 400
400
#D28994
oklch(70.7% 0.09 9.8)
-
Step 500
500
#C46A7A
oklch(63.1% 0.115 9.6)
-
Step 600
600
#AF5063
oklch(55.6% 0.125 9.6)
-
Step 700
700
#964052
oklch(49% 0.117 9.4)
-
Step 800
800 (this color)
#7A3543
oklch(42.6% 0.097 9.5)
-
Step 900
900
#632F39
oklch(37.8% 0.076 9.2)
-
Step 950
950
#3A1C21
oklch(27% 0.047 10.1)
#7A3543 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434343 | 0.106 |
| Deuteranopia (no green cones) | #545041 | 0.098 |
| Tritanopia (no blue cones) | #842D3A | 0.025 |
| Achromatopsia (no color) | #4B4B4B | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A3543
#7A3543
oklch(42.6% 0.097 9.5)
- #005B57
#005B57
oklch(42.5% 0.073 189.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A3543, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.031
- Purple Brown #673A3F ΔE 0.040
- Red Brown #8B2E16 ΔE 0.062
- Red Wine #8C0034 ΔE 0.069
- Dark Mauve #874C62 ΔE 0.071
- Red Purple #820747 ΔE 0.071
- Wine #80013F ΔE 0.072
- Rust Brown #8B3103 ΔE 0.073
Use #7A3543 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.