#7A3540
Closest named color: Brownish Purple (#76424E). oklch(42.5% 0.097 12.2), rgb(122, 53, 64).
Aa
White text reads best on this color (8.71:1).
About this color
#7A3540 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.097 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 8.71:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.41:1 |
| White text | 8.71:1 |
Values
| HEX | #7A3540 |
| RGB | rgb(122, 53, 64) |
| HSL | hsl(350, 39%, 34%) |
| OKLCH | oklch(42.5% 0.097 12.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A3540 | 8.71:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #7A3540 | 2.41:1 | Fails | Lc 14.6 | Not readable |
| #7A3540 text on white | 8.71:1 | AAA | Lc 89.4 | Fine for body text |
| #7A3540 text on black | 2.41:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F5E6E7
oklch(93.7% 0.016 12.8)
-
Step 200
200
#EDD1D3
oklch(88.5% 0.031 12.8)
-
Step 300
300
#E3B2B7
oklch(80.9% 0.057 11.6)
-
Step 400
400
#D28991
oklch(70.7% 0.09 12.5)
-
Step 500
500
#C56A76
oklch(63.1% 0.116 12.6)
-
Step 600
600
#B0505F
oklch(55.6% 0.126 12.4)
-
Step 700
700
#97404F
oklch(49.1% 0.117 11.8)
-
Step 800
800 (this color)
#7A3540
oklch(42.5% 0.097 12.2)
-
Step 900
900
#632F37
oklch(37.7% 0.075 11.7)
-
Step 950
950
#3A1C20
oklch(27% 0.047 12.2)
#7A3540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434340 | 0.106 |
| Deuteranopia (no green cones) | #55503E | 0.097 |
| Tritanopia (no blue cones) | #842C39 | 0.025 |
| Achromatopsia (no color) | #4B4B4B | 0.097 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A3540
#7A3540
oklch(42.5% 0.097 12.2)
- #005B59
#005B59
oklch(42.6% 0.073 192.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A3540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.032
- Purple Brown #673A3F ΔE 0.038
- Red Brown #8B2E16 ΔE 0.058
- Rust Brown #8B3103 ΔE 0.068
- Red Wine #8C0034 ΔE 0.069
- Chestnut #742802 ΔE 0.069
- Auburn #9B2226 ΔE 0.072
- Brown Red #922B05 ΔE 0.072
Use #7A3540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.