#7A3196
Closest named color: Rebecca Purple (#663399). oklch(46.1% 0.166 315.2), rgb(122, 49, 150).
Aa
White text reads best on this color (7.75:1).
About this color
#7A3196 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.166 and its hue 315°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.040 away. White text reads best on it, at 7.75:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.70:1 |
| White text | 7.75:1 |
Values
| HEX | #7A3196 |
| RGB | rgb(122, 49, 150) |
| HSL | hsl(283, 51%, 39%) |
| OKLCH | oklch(46.1% 0.166 315.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7A3196 | 7.75:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #7A3196 | 2.70:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #7A3196 text on white | 7.75:1 | AAA | Lc 86.2 | Fine for body text |
| #7A3196 text on black | 2.70:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F5
oklch(93.5% 0.024 315.5)
-
Step 200
200
#E5D1EE
oklch(88.6% 0.045 315.5)
-
Step 300
300
#D5B1E5
oklch(80.9% 0.082 315.4)
-
Step 400
400
#BF87D7
oklch(70.7% 0.128 315.3)
-
Step 500
500
#AE66CC
oklch(63.1% 0.164 315.2)
-
Step 600
600
#9A4AB9
oklch(55.6% 0.179 315.4)
-
Step 700
700 (this color)
#7A3196
oklch(46.1% 0.166 315.2)
-
Step 800
800
#6B3181
oklch(42.7% 0.138 315.6)
-
Step 900
900
#572C68
oklch(37.7% 0.108 315.5)
-
Step 950
950
#331B3D
oklch(27.1% 0.068 315.2)
#7A3196 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004E99 | 0.159 |
| Deuteranopia (no green cones) | #2F5494 | 0.137 |
| Tritanopia (no blue cones) | #78445F | 0.108 |
| Achromatopsia (no color) | #525252 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7A3196
#7A3196
oklch(46.1% 0.166 315.2)
- #336800
#336800
oklch(46.2% 0.135 135.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7A3196, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.040
- Warm Purple #952E8F ΔE 0.056
- Dark Magenta #8B008B ΔE 0.059
- Purple #800080 ΔE 0.064
- Light Eggplant #894585 ΔE 0.066
- Grape #7209B7 ΔE 0.074
- Purply #983FB2 ΔE 0.078
- Bluey Purple #6241C7 ΔE 0.095
Use #7A3196 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.