#7943BA

Closest named color: Bluey Purple (#6241C7). oklch(50.8% 0.18 301.1), rgb(121, 67, 186).

Aa

White text reads best on this color (6.31:1).

About this color

#7943BA is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.180 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.048 away. White text reads best on it, at 6.31:1.

Hue familyPurples
Lightnessmedium-dark (51%)
Chromavivid (0.180)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.32:1
White text6.31:1

Values

HEX#7943BA
RGBrgb(121, 67, 186)
HSLhsl(267, 47%, 50%)
OKLCHoklch(50.8% 0.18 301.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7943BA 6.31:1 AA Lc -86.1 Fine for body text
Black text on #7943BA 3.32:1 AA large text Lc 23.1 Dividers and decoration only
#7943BA text on white 6.31:1 AA Lc 80.9 Fine for body text
#7943BA text on black 3.32:1 AA large text Lc -20.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FC

    oklch(97.2% 0.011 303.1)

  2. Step 100

    100

    #ECE6F9

    oklch(93.5% 0.026 300.3)

  3. Step 200

    200

    #DED2F5

    oklch(88.4% 0.049 301)

  4. Step 300

    300

    #CAB4F1

    oklch(80.9% 0.088 301)

  5. Step 400

    400

    #B08AE9

    oklch(70.6% 0.14 301.3)

  6. Step 500

    500

    #9D6AE2

    oklch(63.1% 0.177 301.1)

  7. Step 600

    600

    #894ED0

    oklch(55.7% 0.193 301.2)

  8. Step 700

    700 (this color)

    #7943BA

    oklch(50.8% 0.18 301.1)

  9. Step 800

    800

    #5E3492

    oklch(42.7% 0.149 300.8)

  10. Step 900

    900

    #4D2F74

    oklch(37.8% 0.115 301.1)

  11. Step 950

    950

    #2D1C44

    oklch(27% 0.073 301.3)

Export this scale for Tailwind in the Tailwind colors tool

#7943BA with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005FBE0.135
Deuteranopia (no green cones)#135FB70.132
Tritanopia (no blue cones)#6B5D780.135
Achromatopsia (no color)#6060600.181

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7943BA

    #7943BA

    oklch(50.8% 0.18 301.1)

  • #5C6F00

    #5C6F00

    oklch(50.8% 0.122 120.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7943BA

    #7943BA

    oklch(50.8% 0.18 301.1)

  • #4357CB

    #4357CB

    oklch(50.9% 0.18 271.1)

  • #9C3294

    #9C3294

    oklch(51% 0.18 331)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7943BA

    #7943BA

    oklch(50.8% 0.18 301.1)

  • #7C6200

    #7C6200

    oklch(50.8% 0.104 90.5)

  • #007A3A

    #007A3A

    oklch(50.7% 0.136 151.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7943BA

    #7943BA

    oklch(50.8% 0.18 301.1)

  • #955300

    #955300

    oklch(50.9% 0.118 61.2)

  • #007669

    #007669

    oklch(50.8% 0.091 181.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7943BA

    #7943BA

    oklch(50.8% 0.18 301.1)

  • #B62916

    #B62916

    oklch(50.9% 0.18 31.1)

  • #5C6F00

    #5C6F00

    oklch(50.8% 0.122 120.7)

  • #007382

    #007382

    oklch(50.9% 0.088 210.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7943BA, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7943BA in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.