#7940BF
Closest named color: Bluey Purple (#6241C7). oklch(50.8% 0.19 300.3), rgb(121, 64, 191).
Aa
White text reads best on this color (6.36:1).
About this color
#7940BF is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.190 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.044 away. White text reads best on it, at 6.36:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.190) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.29:1 |
| White text | 6.36:1 |
Values
| HEX | #7940BF |
| RGB | rgb(121, 64, 191) |
| HSL | hsl(267, 50%, 50%) |
| OKLCH | oklch(50.8% 0.19 300.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7940BF | 6.36:1 | AA | Lc -86.2 | Fine for body text |
| Black text on #7940BF | 3.29:1 | AA large text | Lc 23.0 | Dividers and decoration only |
| #7940BF text on white | 6.36:1 | AA | Lc 81.1 | Fine for body text |
| #7940BF text on black | 3.29:1 | AA large text | Lc -20.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FD
oklch(97.2% 0.012 301.3)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DED2F6
oklch(88.5% 0.051 300.6)
-
Step 300
300
#CAB3F3
oklch(80.8% 0.092 300.8)
-
Step 400
400
#B089EE
oklch(70.7% 0.148 300.5)
-
Step 500
500
#9D68E8
oklch(63.2% 0.188 300.2)
-
Step 600
600
#894BD6
oklch(55.7% 0.204 300.3)
-
Step 700
700 (this color)
#7940BF
oklch(50.8% 0.19 300.3)
-
Step 800
800
#5E3296
oklch(42.7% 0.157 300)
-
Step 900
900
#4D2D77
oklch(37.6% 0.122 300.6)
-
Step 950
950
#2D1B46
oklch(27% 0.078 300.6)
#7940BF with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005FC3 | 0.137 |
| Deuteranopia (no green cones) | #005EBC | 0.138 |
| Tritanopia (no blue cones) | #6A5D7A | 0.142 |
| Achromatopsia (no color) | #5F5F5F | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7940BF
#7940BF
oklch(50.8% 0.19 300.3)
- #5D6F00
#5D6F00
oklch(50.9% 0.121 120.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7940BF, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.044
- Light Indigo #6D5ACF ΔE 0.061
- Iris #6258C4 ΔE 0.061
- Slate Blue #6A5ACD ΔE 0.061
- Purply #983FB2 ΔE 0.064
- Dark Orchid #9932CC ΔE 0.064
- Blue Violet #8A2BE2 ΔE 0.066
- Burple #6832E3 ΔE 0.071
Use #7940BF in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.