#7940B0
Closest named color: Bluey Purple (#6241C7). oklch(49.7% 0.173 304.2), rgb(121, 64, 176).
Aa
White text reads best on this color (6.61:1).
About this color
#7940B0 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.173 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.057 away. White text reads best on it, at 6.61:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.173) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.17:1 |
| White text | 6.61:1 |
Values
| HEX | #7940B0 |
| RGB | rgb(121, 64, 176) |
| HSL | hsl(271, 47%, 47%) |
| OKLCH | oklch(49.7% 0.173 304.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7940B0 | 6.61:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #7940B0 | 3.17:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #7940B0 text on white | 6.61:1 | AA | Lc 82.2 | Fine for body text |
| #7940B0 text on black | 3.17:1 | AA large text | Lc -19.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#E0D2F3
oklch(88.5% 0.047 304.6)
-
Step 300
300
#CCB4ED
oklch(81% 0.083 303.8)
-
Step 400
400
#B38AE4
oklch(70.7% 0.134 304.2)
-
Step 500
500
#A16ADC
oklch(63.1% 0.171 304.2)
-
Step 600
600
#8C4EC9
oklch(55.5% 0.186 304.2)
-
Step 700
700 (this color)
#7940B0
oklch(49.7% 0.173 304.2)
-
Step 800
800
#61348D
oklch(42.7% 0.143 304.3)
-
Step 900
900
#4F2F71
oklch(37.8% 0.112 303.9)
-
Step 950
950
#2E1C42
oklch(27% 0.071 303.9)
#7940B0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005BB3 | 0.139 |
| Deuteranopia (no green cones) | #215DAE | 0.129 |
| Tritanopia (no blue cones) | #6F5872 | 0.127 |
| Achromatopsia (no color) | #5D5D5D | 0.174 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7940B0
#7940B0
oklch(49.7% 0.173 304.2)
- #546D00
#546D00
oklch(49.6% 0.123 123.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7940B0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.057
- Rebecca Purple #663399 ΔE 0.058
- Purply #983FB2 ΔE 0.059
- Iris #6258C4 ΔE 0.068
- Slate Blue #6A5ACD ΔE 0.073
- Light Indigo #6D5ACF ΔE 0.073
- Dark Orchid #9932CC ΔE 0.074
- Grape #7209B7 ΔE 0.075
Use #7940B0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.