#7940AA
Closest named color: Rebecca Purple (#663399). oklch(49.3% 0.166 306), rgb(121, 64, 170).
Aa
White text reads best on this color (6.71:1).
About this color
#7940AA is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.166 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.054 away. White text reads best on it, at 6.71:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.12:1 |
| White text | 6.71:1 |
Values
| HEX | #7940AA |
| RGB | rgb(121, 64, 170) |
| HSL | hsl(272, 45%, 46%) |
| OKLCH | oklch(49.3% 0.166 306) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7940AA | 6.71:1 | AA | Lc -87.7 | Fine for body text |
| Black text on #7940AA | 3.12:1 | AA large text | Lc 21.4 | Dividers and decoration only |
| #7940AA text on white | 6.71:1 | AA | Lc 82.6 | Fine for body text |
| #7940AA text on black | 3.12:1 | AA large text | Lc -19.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#E0D2F1
oklch(88.5% 0.045 305.9)
-
Step 300
300
#CDB4EA
oklch(80.9% 0.079 305.7)
-
Step 400
400
#B48AE0
oklch(70.6% 0.129 305.8)
-
Step 500
500
#A26BD7
oklch(63.1% 0.164 305.7)
-
Step 600
600
#8E4FC4
oklch(55.6% 0.179 306.2)
-
Step 700
700 (this color)
#7940AA
oklch(49.3% 0.166 306)
-
Step 800
800
#623589
oklch(42.7% 0.137 306.1)
-
Step 900
900
#502F6E
oklch(37.7% 0.108 306.1)
-
Step 950
950
#2F1C40
oklch(27% 0.068 306.8)
#7940AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #025AAD | 0.140 |
| Deuteranopia (no green cones) | #2A5CA8 | 0.124 |
| Tritanopia (no blue cones) | #71566F | 0.120 |
| Achromatopsia (no color) | #5C5C5C | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7940AA
#7940AA
oklch(49.3% 0.166 306)
- #506D00
#506D00
oklch(49.4% 0.125 125.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7940AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.054
- Purply #983FB2 ΔE 0.060
- Bluey Purple #6241C7 ΔE 0.063
- Light Eggplant #894585 ΔE 0.072
- Iris #6258C4 ΔE 0.073
- Warm Purple #952E8F ΔE 0.073
- Grape #7209B7 ΔE 0.078
- Slate Blue #6A5ACD ΔE 0.078
Use #7940AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.