#7940A2

Closest named color: Rebecca Purple (#663399). oklch(48.8% 0.157 308.5), rgb(121, 64, 162).

Aa

White text reads best on this color (6.84:1).

About this color

#7940A2 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.157 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.050 away. White text reads best on it, at 6.84:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromavivid (0.157)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text3.06:1
White text6.84:1

Values

HEX#7940A2
RGBrgb(121, 64, 162)
HSLhsl(275, 43%, 44%)
OKLCHoklch(48.8% 0.157 308.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7940A2 6.84:1 AA Lc -88.2 Fine for body text
Black text on #7940A2 3.06:1 AA large text Lc 20.8 Dividers and decoration only
#7940A2 text on white 6.84:1 AA Lc 83.2 Fine for body text
#7940A2 text on black 3.06:1 AA large text Lc -18.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FB

    oklch(97.1% 0.01 305.4)

  2. Step 100

    100

    #EEE6F5

    oklch(93.6% 0.022 309.6)

  3. Step 200

    200

    #E1D2EF

    oklch(88.5% 0.042 308.6)

  4. Step 300

    300

    #CFB4E7

    oklch(81% 0.076 308.7)

  5. Step 400

    400

    #B68BDA

    oklch(70.7% 0.121 308.5)

  6. Step 500

    500

    #A46CD0

    oklch(63.1% 0.155 308.4)

  7. Step 600

    600

    #8F51BD

    oklch(55.5% 0.169 308.4)

  8. Step 700

    700 (this color)

    #7940A2

    oklch(48.8% 0.157 308.5)

  9. Step 800

    800

    #633684

    oklch(42.6% 0.13 308.5)

  10. Step 900

    900

    #51306A

    oklch(37.7% 0.101 308.6)

  11. Step 950

    950

    #2F1D3E

    oklch(27% 0.063 307.9)

Export this scale for Tailwind in the Tailwind colors tool

#7940A2 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#1858A50.134
Deuteranopia (no green cones)#325BA00.119
Tritanopia (no blue cones)#73536B0.111
Achromatopsia (no color)#5A5A5A0.158

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7940A2

    #7940A2

    oklch(48.8% 0.157 308.5)

  • #496D00

    #496D00

    oklch(48.9% 0.129 128.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7940A2

    #7940A2

    oklch(48.8% 0.157 308.5)

  • #4F50B6

    #4F50B6

    oklch(48.8% 0.158 278.4)

  • #95337D

    #95337D

    oklch(48.8% 0.156 338.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7940A2

    #7940A2

    oklch(48.8% 0.157 308.5)

  • #6F6000

    #6F6000

    oklch(48.9% 0.101 98.6)

  • #007247

    #007247

    oklch(48.7% 0.112 158.7)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7940A2

    #7940A2

    oklch(48.8% 0.157 308.5)

  • #865200

    #865200

    oklch(48.7% 0.107 68.3)

  • #006F69

    #006F69

    oklch(48.8% 0.085 188.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7940A2

    #7940A2

    oklch(48.8% 0.157 308.5)

  • #A53402

    #A53402

    oklch(48.8% 0.157 38.6)

  • #496D00

    #496D00

    oklch(48.9% 0.129 128.7)

  • #006B81

    #006B81

    oklch(48.7% 0.088 218.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7940A2, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7940A2 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.