#7939AD
Closest named color: Rebecca Purple (#663399). oklch(48.6% 0.179 306.1), rgb(121, 57, 173).
Aa
White text reads best on this color (6.99:1).
About this color
#7939AD is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.179 and its hue 306°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.050 away. White text reads best on it, at 6.99:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.179) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.00:1 |
| White text | 6.99:1 |
Values
| HEX | #7939AD |
| RGB | rgb(121, 57, 173) |
| HSL | hsl(273, 50%, 45%) |
| OKLCH | oklch(48.6% 0.179 306.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7939AD | 6.99:1 | AA | Lc -88.6 | Fine for body text |
| Black text on #7939AD | 3.00:1 | AA large text | Lc 20.4 | Dividers and decoration only |
| #7939AD text on white | 6.99:1 | AA | Lc 83.6 | Fine for body text |
| #7939AD text on black | 3.00:1 | AA large text | Lc -18.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EEE6F8
oklch(93.6% 0.025 305.8)
-
Step 200
200
#E1D2F3
oklch(88.6% 0.047 305.9)
-
Step 300
300
#CEB3ED
oklch(80.9% 0.085 305.8)
-
Step 400
400
#B688E4
oklch(70.6% 0.138 306.2)
-
Step 500
500
#A567DD
oklch(63.2% 0.178 306.2)
-
Step 600
600
#904BCA
oklch(55.6% 0.192 306.1)
-
Step 700
700 (this color)
#7939AD
oklch(48.6% 0.179 306.1)
-
Step 800
800
#64328D
oklch(42.8% 0.147 306.4)
-
Step 900
900
#512D71
oklch(37.7% 0.115 306)
-
Step 950
950
#2F1B42
oklch(26.9% 0.073 305.8)
#7939AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0057B1 | 0.146 |
| Deuteranopia (no green cones) | #1A59AA | 0.139 |
| Tritanopia (no blue cones) | #70526E | 0.128 |
| Achromatopsia (no color) | #595959 | 0.180 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7939AD
#7939AD
oklch(48.6% 0.179 306.1)
- #4E6B00
#4E6B00
oklch(48.7% 0.124 126)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7939AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.050
- Bluey Purple #6241C7 ΔE 0.061
- Purply #983FB2 ΔE 0.063
- Grape #7209B7 ΔE 0.063
- Warm Purple #952E8F ΔE 0.075
- Dark Orchid #9932CC ΔE 0.076
- Iris #6258C4 ΔE 0.080
- Blue With A Hint Of Purple #533CC6 ΔE 0.081
Use #7939AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.