#78444D
Closest named color: Brownish Purple (#76424E). oklch(45.2% 0.072 9.2), rgb(120, 68, 77).
Aa
White text reads best on this color (7.68:1).
About this color
#78444D is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.072 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.008 away. White text reads best on it, at 7.68:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.072) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.73:1 |
| White text | 7.68:1 |
Values
| HEX | #78444D |
| RGB | rgb(120, 68, 77) |
| HSL | hsl(350, 28%, 37%) |
| OKLCH | oklch(45.2% 0.072 9.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78444D | 7.68:1 | AAA | Lc -91.3 | Preferred for body text |
| Black text on #78444D | 2.73:1 | Fails | Lc 17.5 | Dividers and decoration only |
| #78444D text on white | 7.68:1 | AAA | Lc 86.5 | Fine for body text |
| #78444D text on black | 2.73:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E8
oklch(93.7% 0.012 11)
-
Step 200
200
#E8D3D6
oklch(88.5% 0.024 7.8)
-
Step 300
300
#DAB6BB
oklch(80.9% 0.042 8.6)
-
Step 400
400
#C78F97
oklch(70.7% 0.069 9.5)
-
Step 500
500
#B7737E
oklch(63.1% 0.087 9.3)
-
Step 600
600
#A25B67
oklch(55.6% 0.094 9.7)
-
Step 700
700
#8A4A56
oklch(49% 0.087 8.8)
-
Step 800
800 (this color)
#78444D
oklch(45.2% 0.072 9.2)
-
Step 900
900
#5B353B
oklch(37.7% 0.055 9.8)
-
Step 950
950
#361F23
oklch(27.1% 0.036 8.4)
#78444D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4D4D | 0.079 |
| Deuteranopia (no green cones) | #5A574C | 0.073 |
| Tritanopia (no blue cones) | #813F47 | 0.020 |
| Achromatopsia (no color) | #535353 | 0.073 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78444D
#78444D
oklch(45.2% 0.072 9.2)
- #13625E
#13625E
oklch(45% 0.072 189.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78444D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.008
- Dark Mauve #874C62 ΔE 0.046
- Purple Brown #673A3F ΔE 0.047
- Red Brown #8B2E16 ΔE 0.075
- Milk Chocolate #7F4E1E ΔE 0.076
- Saddle Brown #8B4513 ΔE 0.078
- Rust Brown #8B3103 ΔE 0.082
- Light Maroon #A24857 ΔE 0.085
Use #78444D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.