#78434C
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.074 9.6), rgb(120, 67, 76).
Aa
White text reads best on this color (7.76:1).
About this color
#78434C is a dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.074 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.006 away. White text reads best on it, at 7.76:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.76:1 |
Values
| HEX | #78434C |
| RGB | rgb(120, 67, 76) |
| HSL | hsl(350, 28%, 37%) |
| OKLCH | oklch(44.9% 0.074 9.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78434C | 7.76:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #78434C | 2.70:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #78434C text on white | 7.76:1 | AAA | Lc 86.7 | Fine for body text |
| #78434C text on black | 2.70:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E8
oklch(93.7% 0.012 11)
-
Step 200
200
#E8D3D5
oklch(88.5% 0.023 11)
-
Step 300
300
#DBB6BA
oklch(81% 0.043 10.7)
-
Step 400
400
#C78F97
oklch(70.7% 0.069 9.5)
-
Step 500
500
#B8737E
oklch(63.2% 0.088 9.5)
-
Step 600
600
#A35A67
oklch(55.6% 0.096 9.3)
-
Step 700
700
#8B4A55
oklch(49.1% 0.088 10.1)
-
Step 800
800 (this color)
#78434C
oklch(44.9% 0.074 9.6)
-
Step 900
900
#5C343B
oklch(37.7% 0.058 8.9)
-
Step 950
950
#361F22
oklch(27% 0.036 11.3)
#78434C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4C4C | 0.081 |
| Deuteranopia (no green cones) | #59564B | 0.074 |
| Tritanopia (no blue cones) | #813E46 | 0.020 |
| Achromatopsia (no color) | #525252 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78434C
#78434C
oklch(44.9% 0.074 9.6)
- #0E625E
#0E625E
oklch(45% 0.074 189.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78434C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.006
- Purple Brown #673A3F ΔE 0.046
- Dark Mauve #874C62 ΔE 0.048
- Red Brown #8B2E16 ΔE 0.074
- Milk Chocolate #7F4E1E ΔE 0.077
- Saddle Brown #8B4513 ΔE 0.078
- Rust Brown #8B3103 ΔE 0.080
- Light Maroon #A24857 ΔE 0.086
Use #78434C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.