#78434A
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.074 12), rgb(120, 67, 74).
Aa
White text reads best on this color (7.77:1).
About this color
#78434A is a dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.074 and its hue 12°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.009 away. White text reads best on it, at 7.77:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.77:1 |
Values
| HEX | #78434A |
| RGB | rgb(120, 67, 74) |
| HSL | hsl(352, 28%, 37%) |
| OKLCH | oklch(44.9% 0.074 12) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78434A | 7.77:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #78434A | 2.70:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #78434A text on white | 7.77:1 | AAA | Lc 86.8 | Fine for body text |
| #78434A text on black | 2.70:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E7
oklch(93.7% 0.012 17.4)
-
Step 200
200
#E8D3D5
oklch(88.5% 0.023 11)
-
Step 300
300
#DBB6B9
oklch(80.9% 0.043 12.6)
-
Step 400
400
#C78F95
oklch(70.6% 0.068 11.9)
-
Step 500
500
#B8737B
oklch(63.1% 0.088 12.3)
-
Step 600
600
#A35A64
oklch(55.5% 0.096 11.9)
-
Step 700
700
#8B4A53
oklch(49% 0.088 12)
-
Step 800
800 (this color)
#78434A
oklch(44.9% 0.074 12)
-
Step 900
900
#5C3439
oklch(37.6% 0.058 12.2)
-
Step 950
950
#361F22
oklch(27% 0.036 11.3)
#78434A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4C4A | 0.079 |
| Deuteranopia (no green cones) | #5A5649 | 0.073 |
| Tritanopia (no blue cones) | #813E46 | 0.020 |
| Achromatopsia (no color) | #525252 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78434A
#78434A
oklch(44.9% 0.074 12)
- #0D625F
#0D625F
oklch(45% 0.074 191.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78434A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.009
- Purple Brown #673A3F ΔE 0.045
- Dark Mauve #874C62 ΔE 0.050
- Red Brown #8B2E16 ΔE 0.071
- Milk Chocolate #7F4E1E ΔE 0.074
- Saddle Brown #8B4513 ΔE 0.075
- Rust Brown #8B3103 ΔE 0.078
- Brown Red #922B05 ΔE 0.084
Use #78434A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.