#78372E
Closest named color: Purple Brown (#673A3F). oklch(42.1% 0.093 29.6), rgb(120, 55, 46).
Aa
White text reads best on this color (8.80:1).
About this color
#78372E is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.093 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 8.80:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.38:1 |
| White text | 8.80:1 |
Values
| HEX | #78372E |
| RGB | rgb(120, 55, 46) |
| HSL | hsl(7, 45%, 33%) |
| OKLCH | oklch(42.1% 0.093 29.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78372E | 8.80:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #78372E | 2.38:1 | Fails | Lc 14.3 | Not readable |
| #78372E text on white | 8.80:1 | AAA | Lc 89.7 | Fine for body text |
| #78372E text on black | 2.38:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E4
oklch(93.5% 0.016 27.3)
-
Step 200
200
#EDD2CE
oklch(88.5% 0.031 27.8)
-
Step 300
300
#E2B4AC
oklch(80.9% 0.055 29.7)
-
Step 400
400
#D18C81
oklch(70.7% 0.087 29.4)
-
Step 500
500
#C46E61
oklch(63.2% 0.112 29.6)
-
Step 600
600
#AF5448
oklch(55.6% 0.121 29.2)
-
Step 700
700
#964439
oklch(49.1% 0.113 29.5)
-
Step 800
800 (this color)
#78372E
oklch(42.1% 0.093 29.6)
-
Step 900
900
#62312A
oklch(37.6% 0.072 29.4)
-
Step 950
950
#3A1D19
oklch(27% 0.046 28.8)
#78372E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #47422D | 0.096 |
| Deuteranopia (no green cones) | #57502D | 0.089 |
| Tritanopia (no blue cones) | #832C35 | 0.034 |
| Achromatopsia (no color) | #4A4A4A | 0.094 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78372E
#78372E
oklch(42.1% 0.093 29.6)
- #005863
#005863
oklch(42.2% 0.073 209.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78372E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Red Brown #8B2E16 ΔE 0.043
- Brownish Purple #76424E ΔE 0.046
- Chestnut #742802 ΔE 0.047
- Rust Brown #8B3103 ΔE 0.049
- Brown Red #922B05 ΔE 0.058
- Saddle Brown #8B4513 ΔE 0.065
- Brick Red #8F1402 ΔE 0.066
Use #78372E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.