#783544
Closest named color: Brownish Purple (#76424E). oklch(42.3% 0.095 8), rgb(120, 53, 68).
Aa
White text reads best on this color (8.78:1).
About this color
#783544 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.095 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.031 away. White text reads best on it, at 8.78:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.39:1 |
| White text | 8.78:1 |
Values
| HEX | #783544 |
| RGB | rgb(120, 53, 68) |
| HSL | hsl(347, 39%, 34%) |
| OKLCH | oklch(42.3% 0.095 8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #783544 | 8.78:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #783544 | 2.39:1 | Fails | Lc 14.4 | Not readable |
| #783544 text on white | 8.78:1 | AAA | Lc 89.6 | Fine for body text |
| #783544 text on black | 2.39:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#ECD1D5
oklch(88.4% 0.031 7.6)
-
Step 300
300
#E1B2BA
oklch(80.8% 0.056 7)
-
Step 400
400
#D18996
oklch(70.7% 0.089 7.8)
-
Step 500
500
#C36B7C
oklch(63.2% 0.113 8.5)
-
Step 600
600
#AE5165
oklch(55.6% 0.123 8.4)
-
Step 700
700
#954154
oklch(49.1% 0.114 8.1)
-
Step 800
800 (this color)
#783544
oklch(42.3% 0.095 8)
-
Step 900
900
#622F3A
oklch(37.6% 0.075 7.6)
-
Step 950
950
#3A1C22
oklch(27% 0.048 8)
#783544 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424244 | 0.104 |
| Deuteranopia (no green cones) | #535043 | 0.097 |
| Tritanopia (no blue cones) | #822E3B | 0.024 |
| Achromatopsia (no color) | #4B4B4B | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #783544
#783544
oklch(42.3% 0.095 8)
- #005B55
#005B55
oklch(42.4% 0.074 187)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #783544, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.031
- Purple Brown #673A3F ΔE 0.036
- Red Brown #8B2E16 ΔE 0.065
- Red Wine #8C0034 ΔE 0.070
- Red Purple #820747 ΔE 0.071
- Wine #80013F ΔE 0.072
- Dark Mauve #874C62 ΔE 0.073
- Chestnut #742802 ΔE 0.074
Use #783544 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.