#78312E
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.1 24.9), rgb(120, 49, 46).
Aa
White text reads best on this color (9.22:1).
About this color
#78312E is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.040 away. White text reads best on it, at 9.22:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.22:1 |
Values
| HEX | #78312E |
| RGB | rgb(120, 49, 46) |
| HSL | hsl(2, 45%, 33%) |
| OKLCH | oklch(41.2% 0.1 24.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78312E | 9.22:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #78312E | 2.27:1 | Fails | Lc 13.3 | Not readable |
| #78312E text on white | 9.22:1 | AAA | Lc 90.7 | Preferred for body text |
| #78312E text on black | 2.27:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E6E4
oklch(93.6% 0.017 26.7)
-
Step 200
200
#EED1CE
oklch(88.4% 0.033 24.8)
-
Step 300
300
#E4B3AE
oklch(81% 0.058 25.1)
-
Step 400
400
#D58983
oklch(70.7% 0.094 24.6)
-
Step 500
500
#C86A64
oklch(63.1% 0.12 24.9)
-
Step 600
600
#B3504B
oklch(55.6% 0.13 25.1)
-
Step 700
700
#9A403C
oklch(49.1% 0.122 25.1)
-
Step 800
800 (this color)
#78312E
oklch(41.2% 0.1 24.9)
-
Step 900
900
#652F2C
oklch(37.7% 0.079 24.8)
-
Step 950
950
#3B1C1A
oklch(26.9% 0.049 24.7)
#78312E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #433E2D | 0.105 |
| Deuteranopia (no green cones) | #544D2C | 0.098 |
| Tritanopia (no blue cones) | #832431 | 0.032 |
| Achromatopsia (no color) | #474747 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78312E
#78312E
oklch(41.2% 0.1 24.9)
- #00555D
#00555D
oklch(41% 0.07 205.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78312E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.040
- Chestnut #742802 ΔE 0.043
- Red Brown #8B2E16 ΔE 0.045
- Brownish Purple #76424E ΔE 0.052
- Rust Brown #8B3103 ΔE 0.053
- Brick Red #8F1402 ΔE 0.060
- Brown Red #922B05 ΔE 0.060
- Wine Red #7B0323 ΔE 0.063
Use #78312E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.