#78301A
Closest named color: Chestnut (#742802). oklch(40.7% 0.107 37.4), rgb(120, 48, 26).
Aa
White text reads best on this color (9.39:1).
About this color
#78301A is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.107 and its hue 37°. Its hue sits on the warm side of the wheel. The nearest named color is Chestnut (#742802), ΔE 0.024 away. White text reads best on it, at 9.39:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.107) |
| Temperature | warm |
| Nearest name | Chestnut (#742802) |
| Black text | 2.23:1 |
| White text | 9.39:1 |
Values
| HEX | #78301A |
| RGB | rgb(120, 48, 26) |
| HSL | hsl(14, 64%, 29%) |
| OKLCH | oklch(40.7% 0.107 37.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #78301A | 9.39:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #78301A | 2.23:1 | Fails | Lc 12.9 | Not readable |
| #78301A text on white | 9.39:1 | AAA | Lc 91.1 | Preferred for body text |
| #78301A text on black | 2.23:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF4F1
oklch(97.2% 0.009 44.9)
-
Step 100
100
#F5E6E1
oklch(93.5% 0.018 39.4)
-
Step 200
200
#EFD2C9
oklch(88.6% 0.035 38)
-
Step 300
300
#E5B3A4
oklch(80.8% 0.062 37.3)
-
Step 400
400
#D78A73
oklch(70.7% 0.101 37.4)
-
Step 500
500
#CA6B4F
oklch(63.2% 0.128 37.2)
-
Step 600
600
#B55032
oklch(55.5% 0.139 37.2)
-
Step 700
700
#9C4025
oklch(49.1% 0.13 36.9)
-
Step 800
800 (this color)
#78301A
oklch(40.7% 0.107 37.4)
-
Step 900
900
#662F1F
oklch(37.6% 0.084 37)
-
Step 950
950
#3C1C13
oklch(26.9% 0.053 36.6)
#78301A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #443C17 | 0.106 |
| Deuteranopia (no green cones) | #564C18 | 0.096 |
| Tritanopia (no blue cones) | #84202B | 0.046 |
| Achromatopsia (no color) | #464646 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #78301A
#78301A
oklch(40.7% 0.107 37.4)
- #005363
#005363
oklch(40.8% 0.073 216.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #78301A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Chestnut #742802 ΔE 0.024
- Red Brown #8B2E16 ΔE 0.039
- Rust Brown #8B3103 ΔE 0.042
- Brown Red #922B05 ΔE 0.053
- Brick Red #8F1402 ΔE 0.055
- Purple Brown #673A3F ΔE 0.055
- Maroon #800000 ΔE 0.059
- Dark Red #8B0000 ΔE 0.061
Use #78301A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.