#77544D
Closest named color: Cocoa (#875F42). oklch(48.1% 0.049 31.6), rgb(119, 84, 77).
Aa
White text reads best on this color (6.64:1).
About this color
#77544D is a medium-dark, muted red. In OKLCH its lightness is 48%, its chroma 0.049 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Cocoa (#875F42), ΔE 0.050 away. White text reads best on it, at 6.64:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.049) |
| Temperature | warm |
| Nearest name | Cocoa (#875F42) |
| Black text | 3.15:1 |
| White text | 6.64:1 |
Values
| HEX | #77544D |
| RGB | rgb(119, 84, 77) |
| HSL | hsl(10, 21%, 38%) |
| OKLCH | oklch(48.1% 0.049 31.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77544D | 6.64:1 | AA | Lc -87.8 | Fine for body text |
| Black text on #77544D | 3.15:1 | AA large text | Lc 21.3 | Dividers and decoration only |
| #77544D text on white | 6.64:1 | AA | Lc 82.8 | Fine for body text |
| #77544D text on black | 3.15:1 | AA large text | Lc -19.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E2D6D4
oklch(88.5% 0.014 28.9)
-
Step 300
300
#CFBBB7
oklch(80.8% 0.024 31.1)
-
Step 400
400
#B79992
oklch(70.8% 0.037 33.3)
-
Step 500
500
#A57F78
oklch(63.1% 0.049 30.4)
-
Step 600
600
#8F6860
oklch(55.5% 0.052 31.8)
-
Step 700
700 (this color)
#77544D
oklch(48.1% 0.049 31.6)
-
Step 800
800
#634741
oklch(42.7% 0.04 32.4)
-
Step 900
900
#513C37
oklch(37.8% 0.031 33.7)
-
Step 950
950
#2F2320
oklch(26.9% 0.019 34.4)
#77544D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C584C | 0.047 |
| Deuteranopia (no green cones) | #645F4D | 0.044 |
| Tritanopia (no blue cones) | #7F4F52 | 0.023 |
| Achromatopsia (no color) | #5C5C5C | 0.049 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77544D
#77544D
oklch(48.1% 0.049 31.6)
- #3C666E
#3C666E
oklch(48.3% 0.049 211)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77544D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Cocoa #875F42 ΔE 0.050
- Brownish Purple #76424E ΔE 0.051
- Dark Mauve #874C62 ΔE 0.054
- Milk Chocolate #7F4E1E ΔE 0.055
- Dark Taupe #7F684E ΔE 0.061
- Dim Gray #696969 ΔE 0.063
- Medium Brown #7F5112 ΔE 0.064
- Dirt Brown #836539 ΔE 0.068
Use #77544D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.