#77534D
Closest named color: Brownish Purple (#76424E). oklch(47.9% 0.05 29.6), rgb(119, 83, 77).
Aa
White text reads best on this color (6.71:1).
About this color
#77534D is a medium-dark, muted red. In OKLCH its lightness is 48%, its chroma 0.050 and its hue 30°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.048 away. White text reads best on it, at 6.71:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.050) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 3.12:1 |
| White text | 6.71:1 |
Values
| HEX | #77534D |
| RGB | rgb(119, 83, 77) |
| HSL | hsl(9, 21%, 38%) |
| OKLCH | oklch(47.9% 0.05 29.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77534D | 6.71:1 | AA | Lc -88.1 | Fine for body text |
| Black text on #77534D | 3.12:1 | AA large text | Lc 21.0 | Dividers and decoration only |
| #77534D text on white | 6.71:1 | AA | Lc 83.0 | Fine for body text |
| #77534D text on black | 3.12:1 | AA large text | Lc -18.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E2D6D4
oklch(88.5% 0.014 28.9)
-
Step 300
300
#D0BBB8
oklch(80.9% 0.024 27.4)
-
Step 400
400
#B79893
oklch(70.6% 0.038 28.8)
-
Step 500
500
#A57F78
oklch(63.1% 0.049 30.4)
-
Step 600
600
#906861
oklch(55.6% 0.053 30)
-
Step 700
700 (this color)
#77534D
oklch(47.9% 0.05 29.6)
-
Step 800
800
#644742
oklch(42.8% 0.041 29.9)
-
Step 900
900
#513B38
oklch(37.6% 0.032 27.5)
-
Step 950
950
#302321
oklch(27.1% 0.02 28.5)
#77534D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B584C | 0.049 |
| Deuteranopia (no green cones) | #635F4D | 0.047 |
| Tritanopia (no blue cones) | #7F4E51 | 0.022 |
| Achromatopsia (no color) | #5C5C5C | 0.050 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77534D
#77534D
oklch(47.9% 0.05 29.6)
- #3A656D
#3A656D
oklch(47.9% 0.049 210.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77534D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.048
- Dark Mauve #874C62 ΔE 0.052
- Cocoa #875F42 ΔE 0.052
- Milk Chocolate #7F4E1E ΔE 0.056
- Dark Taupe #7F684E ΔE 0.063
- Dim Gray #696969 ΔE 0.065
- Medium Brown #7F5112 ΔE 0.065
- Saddle Brown #8B4513 ΔE 0.069
Use #77534D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.