#77524E
Closest named color: Brownish Purple (#76424E). oklch(47.8% 0.05 26), rgb(119, 82, 78).
Aa
White text reads best on this color (6.77:1).
About this color
#77524E is a medium-dark, muted red. In OKLCH its lightness is 48%, its chroma 0.050 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.045 away. White text reads best on it, at 6.77:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.050) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 3.10:1 |
| White text | 6.77:1 |
Values
| HEX | #77524E |
| RGB | rgb(119, 82, 78) |
| HSL | hsl(6, 21%, 39%) |
| OKLCH | oklch(47.8% 0.05 26) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77524E | 6.77:1 | AA | Lc -88.3 | Fine for body text |
| Black text on #77524E | 3.10:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #77524E text on white | 6.77:1 | AA | Lc 83.3 | Fine for body text |
| #77524E text on black | 3.10:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E2D6D4
oklch(88.5% 0.014 28.9)
-
Step 300
300
#D0BBB8
oklch(80.9% 0.024 27.4)
-
Step 400
400
#B89894
oklch(70.8% 0.039 26.4)
-
Step 500
500
#A67E7A
oklch(63.1% 0.05 25.1)
-
Step 600
600
#916763
oklch(55.6% 0.055 25.1)
-
Step 700
700 (this color)
#77524E
oklch(47.8% 0.05 26)
-
Step 800
800
#644643
oklch(42.6% 0.042 25.4)
-
Step 900
900
#523B39
oklch(37.7% 0.033 24.4)
-
Step 950
950
#302321
oklch(27.1% 0.02 28.5)
#77524E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A574E | 0.051 |
| Deuteranopia (no green cones) | #625E4E | 0.048 |
| Tritanopia (no blue cones) | #7F4E51 | 0.019 |
| Achromatopsia (no color) | #5B5B5B | 0.051 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77524E
#77524E
oklch(47.8% 0.05 26)
- #38656B
#38656B
oklch(47.7% 0.05 206.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77524E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.045
- Dark Mauve #874C62 ΔE 0.050
- Cocoa #875F42 ΔE 0.056
- Milk Chocolate #7F4E1E ΔE 0.058
- Dim Gray #696969 ΔE 0.066
- Dark Taupe #7F684E ΔE 0.067
- Medium Brown #7F5112 ΔE 0.068
- Saddle Brown #8B4513 ΔE 0.070
Use #77524E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.