#77504A
Closest named color: Brownish Purple (#76424E). oklch(47.2% 0.054 28.9), rgb(119, 80, 74).
Aa
White text reads best on this color (6.92:1).
About this color
#77504A is a medium-dark, muted red. In OKLCH its lightness is 47%, its chroma 0.054 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 6.92:1.
| Hue family | Reds |
| Lightness | medium-dark (47%) |
| Chroma | muted (0.054) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 3.03:1 |
| White text | 6.92:1 |
Values
| HEX | #77504A |
| RGB | rgb(119, 80, 74) |
| HSL | hsl(8, 23%, 38%) |
| OKLCH | oklch(47.2% 0.054 28.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77504A | 6.92:1 | AA | Lc -88.8 | Fine for body text |
| Black text on #77504A | 3.03:1 | AA large text | Lc 20.2 | Dividers and decoration only |
| #77504A text on white | 6.92:1 | AA | Lc 83.9 | Fine for body text |
| #77504A text on black | 3.03:1 | AA large text | Lc -18.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EFE8E7
oklch(93.6% 0.008 27.2)
-
Step 200
200
#E3D6D4
oklch(88.6% 0.015 28)
-
Step 300
300
#D1BBB7
oklch(81% 0.026 30)
-
Step 400
400
#B99792
oklch(70.6% 0.042 27.9)
-
Step 500
500
#A77E77
oklch(63.1% 0.052 29.6)
-
Step 600
600
#926760
oklch(55.6% 0.057 29.3)
-
Step 700
700 (this color)
#77504A
oklch(47.2% 0.054 28.9)
-
Step 800
800
#654641
oklch(42.7% 0.044 29.3)
-
Step 900
900
#533B37
oklch(37.8% 0.035 29.5)
-
Step 950
950
#302220
oklch(26.8% 0.022 27.9)
#77504A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #585549 | 0.055 |
| Deuteranopia (no green cones) | #625D4A | 0.050 |
| Tritanopia (no blue cones) | #7F4B4E | 0.022 |
| Achromatopsia (no color) | #5A5A5A | 0.054 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77504A
#77504A
oklch(47.2% 0.054 28.9)
- #34646C
#34646C
oklch(47.3% 0.054 209.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77504A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Dark Mauve #874C62 ΔE 0.052
- Milk Chocolate #7F4E1E ΔE 0.054
- Cocoa #875F42 ΔE 0.058
- Medium Brown #7F5112 ΔE 0.065
- Saddle Brown #8B4513 ΔE 0.065
- Purple Brown #673A3F ΔE 0.070
- Dark Taupe #7F684E ΔE 0.070
Use #77504A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.