#774F70
Closest named color: Dark Mauve (#874C62). oklch(48.3% 0.072 333), rgb(119, 79, 112).
Aa
White text reads best on this color (6.69:1).
About this color
#774F70 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 48%, its chroma 0.072 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.036 away. White text reads best on it, at 6.69:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | moderately saturated (0.072) |
| Temperature | in between |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 3.13:1 |
| White text | 6.69:1 |
Values
| HEX | #774F70 |
| RGB | rgb(119, 79, 112) |
| HSL | hsl(311, 20%, 39%) |
| OKLCH | oklch(48.3% 0.072 333) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774F70 | 6.69:1 | AA | Lc -88.0 | Fine for body text |
| Black text on #774F70 | 3.13:1 | AA large text | Lc 21.1 | Dividers and decoration only |
| #774F70 text on white | 6.69:1 | AA | Lc 82.9 | Fine for body text |
| #774F70 text on black | 3.13:1 | AA large text | Lc -19.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4F7
oklch(97% 0.005 325.6)
-
Step 100
100
#EEE7ED
oklch(93.5% 0.011 330.2)
-
Step 200
200
#E1D5DF
oklch(88.6% 0.019 331.1)
-
Step 300
300
#CFB9CA
oklch(80.9% 0.034 333.7)
-
Step 400
400
#B694B0
oklch(70.6% 0.056 332.2)
-
Step 500
500
#A47A9C
oklch(63.2% 0.07 333.2)
-
Step 600
600
#8F6287
oklch(55.6% 0.078 333)
-
Step 700
700 (this color)
#774F70
oklch(48.3% 0.072 333)
-
Step 800
800
#63435D
oklch(42.8% 0.059 333.4)
-
Step 900
900
#51384C
oklch(37.7% 0.047 333.8)
-
Step 950
950
#2F212D
oklch(27% 0.03 331.3)
#774F70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4F5871 | 0.069 |
| Deuteranopia (no green cones) | #585E6F | 0.064 |
| Tritanopia (no blue cones) | #7B515B | 0.037 |
| Achromatopsia (no color) | #5C5C5C | 0.072 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774F70
#774F70
oklch(48.3% 0.072 333)
- #3D6A4B
#3D6A4B
oklch(48.2% 0.071 153)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774F70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.036
- Dull Purple #84597E ΔE 0.040
- Muted Purple #805B87 ΔE 0.047
- Dusky Purple #895B7B ΔE 0.049
- Dusty Purple #825F87 ΔE 0.054
- Brownish Purple #76424E ΔE 0.056
- Light Eggplant #894585 ΔE 0.056
- Dusty Grape #545775 ΔE 0.060
Use #774F70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.