#77496D
Closest named color: Dark Mauve (#874C62). oklch(47.1% 0.081 335.1), rgb(119, 73, 109).
Aa
White text reads best on this color (7.09:1).
About this color
#77496D is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.081 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.038 away. White text reads best on it, at 7.09:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.95:1 |
| White text | 7.09:1 |
Values
| HEX | #77496D |
| RGB | rgb(119, 73, 109) |
| HSL | hsl(313, 24%, 38%) |
| OKLCH | oklch(47.1% 0.081 335.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77496D | 7.09:1 | AAA | Lc -89.4 | Fine for body text |
| Black text on #77496D | 2.95:1 | Fails | Lc 19.6 | Dividers and decoration only |
| #77496D text on white | 7.09:1 | AAA | Lc 84.5 | Fine for body text |
| #77496D text on black | 2.95:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7ED
oklch(93.6% 0.012 334.1)
-
Step 200
200
#E3D4DF
oklch(88.5% 0.022 335)
-
Step 300
300
#D1B8CB
oklch(81% 0.038 334.3)
-
Step 400
400
#BA92B0
oklch(70.7% 0.063 335.3)
-
Step 500
500
#A8779D
oklch(63.1% 0.08 334.8)
-
Step 600
600
#935F87
oklch(55.5% 0.087 335.5)
-
Step 700
700 (this color)
#77496D
oklch(47.1% 0.081 335.1)
-
Step 800
800
#66415D
oklch(42.8% 0.066 336)
-
Step 900
900
#53374D
oklch(37.8% 0.052 334.5)
-
Step 950
950
#31202D
oklch(27% 0.034 335.2)
#77496D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #49546E | 0.080 |
| Deuteranopia (no green cones) | #555B6C | 0.073 |
| Tritanopia (no blue cones) | #7B4B56 | 0.040 |
| Achromatopsia (no color) | #585858 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77496D
#77496D
oklch(47.1% 0.081 335.1)
- #316847
#316847
oklch(47% 0.08 155.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77496D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.038
- Brownish Purple #76424E ΔE 0.048
- Dull Purple #84597E ΔE 0.052
- Light Eggplant #894585 ΔE 0.054
- Muted Purple #805B87 ΔE 0.059
- Dusky Purple #895B7B ΔE 0.061
- Dusty Grape #545775 ΔE 0.067
- Dusty Purple #825F87 ΔE 0.068
Use #77496D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.