#77496B
Closest named color: Dark Mauve (#874C62). oklch(47% 0.079 337), rgb(119, 73, 107).
Aa
White text reads best on this color (7.11:1).
About this color
#77496B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 47%, its chroma 0.079 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.037 away. White text reads best on it, at 7.11:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | moderately saturated (0.079) |
| Temperature | warm |
| Nearest name | Dark Mauve (#874C62) |
| Black text | 2.94:1 |
| White text | 7.11:1 |
Values
| HEX | #77496B |
| RGB | rgb(119, 73, 107) |
| HSL | hsl(316, 24%, 38%) |
| OKLCH | oklch(47% 0.079 337) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77496B | 7.11:1 | AAA | Lc -89.5 | Fine for body text |
| Black text on #77496B | 2.94:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #77496B text on white | 7.11:1 | AAA | Lc 84.5 | Fine for body text |
| #77496B text on black | 2.94:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F7
oklch(97.1% 0.006 334)
-
Step 100
100
#EFE7EC
oklch(93.6% 0.011 339.3)
-
Step 200
200
#E3D4DE
oklch(88.5% 0.021 337.7)
-
Step 300
300
#D2B8CA
oklch(81% 0.038 337.1)
-
Step 400
400
#BA92AF
oklch(70.6% 0.062 336.3)
-
Step 500
500
#A8779B
oklch(63% 0.078 336.5)
-
Step 600
600
#936085
oklch(55.6% 0.084 337.3)
-
Step 700
700 (this color)
#77496B
oklch(47% 0.079 337)
-
Step 800
800
#66415C
oklch(42.8% 0.065 337.2)
-
Step 900
900
#53374B
oklch(37.7% 0.05 337.6)
-
Step 950
950
#31202C
oklch(26.9% 0.033 337.8)
#77496B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A546C | 0.079 |
| Deuteranopia (no green cones) | #555B6A | 0.074 |
| Tritanopia (no blue cones) | #7C4A55 | 0.038 |
| Achromatopsia (no color) | #585858 | 0.080 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77496B
#77496B
oklch(47% 0.079 337)
- #306849
#306849
oklch(47% 0.078 157.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77496B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Mauve #874C62 ΔE 0.037
- Brownish Purple #76424E ΔE 0.045
- Dull Purple #84597E ΔE 0.054
- Light Eggplant #894585 ΔE 0.056
- Muted Purple #805B87 ΔE 0.060
- Dusky Purple #895B7B ΔE 0.062
- Dusty Grape #545775 ΔE 0.067
- Dusty Purple #825F87 ΔE 0.069
Use #77496B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.