#77494B
Closest named color: Brownish Purple (#76424E). oklch(45.9% 0.063 17), rgb(119, 73, 75).
Aa
White text reads best on this color (7.39:1).
About this color
#77494B is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.063 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.022 away. White text reads best on it, at 7.39:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.063) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.83:1 |
| White text | 7.39:1 |
Values
| HEX | #77494B |
| RGB | rgb(119, 73, 75) |
| HSL | hsl(357, 24%, 38%) |
| OKLCH | oklch(45.9% 0.063 17) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77494B | 7.39:1 | AAA | Lc -90.4 | Preferred for body text |
| Black text on #77494B | 2.83:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #77494B text on white | 7.39:1 | AAA | Lc 85.6 | Fine for body text |
| #77494B text on black | 2.83:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E6D4D4
oklch(88.5% 0.02 17.5)
-
Step 300
300
#D8B8B8
oklch(81% 0.037 17.9)
-
Step 400
400
#C39293
oklch(70.7% 0.059 17.3)
-
Step 500
500
#B37779
oklch(63.2% 0.076 17.2)
-
Step 600
600
#9E5F62
oklch(55.7% 0.082 17)
-
Step 700
700
#874E51
oklch(49.1% 0.077 16.9)
-
Step 800
800 (this color)
#77494B
oklch(45.9% 0.063 17)
-
Step 900
900
#593738
oklch(37.8% 0.049 17.7)
-
Step 950
950
#342021
oklch(26.9% 0.031 16.1)
#77494B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52504B | 0.067 |
| Deuteranopia (no green cones) | #5D594A | 0.063 |
| Tritanopia (no blue cones) | #7F444A | 0.018 |
| Achromatopsia (no color) | #565656 | 0.063 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77494B
#77494B
oklch(45.9% 0.063 17)
- #246364
#246364
oklch(46% 0.063 196.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77494B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.022
- Dark Mauve #874C62 ΔE 0.047
- Purple Brown #673A3F ΔE 0.054
- Milk Chocolate #7F4E1E ΔE 0.065
- Saddle Brown #8B4513 ΔE 0.070
- Cocoa #875F42 ΔE 0.076
- Medium Brown #7F5112 ΔE 0.077
- Red Brown #8B2E16 ΔE 0.078
Use #77494B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.