#77484C
Closest named color: Brownish Purple (#76424E). oklch(45.7% 0.065 14.4), rgb(119, 72, 76).
Aa
White text reads best on this color (7.45:1).
About this color
#77484C is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.065 and its hue 14°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.018 away. White text reads best on it, at 7.45:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.065) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.81:1 |
| White text | 7.45:1 |
Values
| HEX | #77484C |
| RGB | rgb(119, 72, 76) |
| HSL | hsl(355, 25%, 37%) |
| OKLCH | oklch(45.7% 0.065 14.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77484C | 7.45:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #77484C | 2.81:1 | Fails | Lc 18.3 | Dividers and decoration only |
| #77484C text on white | 7.45:1 | AAA | Lc 85.8 | Fine for body text |
| #77484C text on black | 2.81:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F1E7E7
oklch(93.6% 0.011 17.4)
-
Step 200
200
#E7D4D5
oklch(88.6% 0.021 13.9)
-
Step 300
300
#D8B7B9
oklch(80.9% 0.038 13.8)
-
Step 400
400
#C39295
oklch(70.7% 0.059 14.6)
-
Step 500
500
#B3767B
oklch(63.1% 0.077 14.1)
-
Step 600
600
#9E5E64
oklch(55.5% 0.084 14.1)
-
Step 700
700
#874D53
oklch(49% 0.079 13.7)
-
Step 800
800 (this color)
#77484C
oklch(45.7% 0.065 14.4)
-
Step 900
900
#593639
oklch(37.6% 0.05 14.2)
-
Step 950
950
#342022
oklch(27% 0.031 12.8)
#77484C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #51504C | 0.069 |
| Deuteranopia (no green cones) | #5C584B | 0.064 |
| Tritanopia (no blue cones) | #7F434A | 0.018 |
| Achromatopsia (no color) | #555555 | 0.065 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77484C
#77484C
oklch(45.7% 0.065 14.4)
- #226362
#226362
oklch(45.9% 0.065 193.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77484C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.018
- Dark Mauve #874C62 ΔE 0.046
- Purple Brown #673A3F ΔE 0.052
- Milk Chocolate #7F4E1E ΔE 0.068
- Saddle Brown #8B4513 ΔE 0.073
- Red Brown #8B2E16 ΔE 0.078
- Cocoa #875F42 ΔE 0.079
- Medium Brown #7F5112 ΔE 0.081
Use #77484C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.