#7747AC

Closest named color: Iris (#6258C4). oklch(50.2% 0.157 303.1), rgb(119, 71, 172).

Aa

White text reads best on this color (6.39:1).

About this color

#7747AC is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.157 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.060 away. White text reads best on it, at 6.39:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.157)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.28:1
White text6.39:1

Values

HEX#7747AC
RGBrgb(119, 71, 172)
HSLhsl(269, 42%, 48%)
OKLCHoklch(50.2% 0.157 303.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7747AC 6.39:1 AA Lc -86.5 Fine for body text
Black text on #7747AC 3.28:1 AA large text Lc 22.6 Dividers and decoration only
#7747AC text on white 6.39:1 AA Lc 81.4 Fine for body text
#7747AC text on black 3.28:1 AA large text Lc -20.5 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FB

    oklch(97.1% 0.01 305.4)

  2. Step 100

    100

    #EDE7F6

    oklch(93.7% 0.021 304)

  3. Step 200

    200

    #DED3F1

    oklch(88.5% 0.042 302.2)

  4. Step 300

    300

    #CAB5EA

    oklch(80.9% 0.077 302.8)

  5. Step 400

    400

    #B08DDF

    oklch(70.7% 0.122 303)

  6. Step 500

    500

    #9D6ED6

    oklch(63% 0.157 303.1)

  7. Step 600

    600

    #8854C3

    oklch(55.6% 0.169 302.9)

  8. Step 700

    700 (this color)

    #7747AC

    oklch(50.2% 0.157 303.1)

  9. Step 800

    800

    #5E3888

    oklch(42.6% 0.13 303.2)

  10. Step 900

    900

    #4D316D

    oklch(37.6% 0.102 303.4)

  11. Step 950

    950

    #2D1D40

    oklch(26.9% 0.065 303.4)

Export this scale for Tailwind in the Tailwind colors tool

#7747AC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#195EAF0.123
Deuteranopia (no green cones)#2F5FAA0.111
Tritanopia (no blue cones)#6D5B720.117
Achromatopsia (no color)#5F5F5F0.158

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7747AC

    #7747AC

    oklch(50.2% 0.157 303.1)

  • #576E00

    #576E00

    oklch(50.1% 0.123 122.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7747AC

    #7747AC

    oklch(50.2% 0.157 303.1)

  • #4958BC

    #4958BC

    oklch(50.3% 0.157 273)

  • #953989

    #953989

    oklch(50.1% 0.157 333.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7747AC

    #7747AC

    oklch(50.2% 0.157 303.1)

  • #786200

    #786200

    oklch(50.3% 0.103 93.5)

  • #00783E

    #00783E

    oklch(50.2% 0.129 153)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7747AC

    #7747AC

    oklch(50.2% 0.157 303.1)

  • #905300

    #905300

    oklch(50.2% 0.114 63.6)

  • #007469

    #007469

    oklch(50.2% 0.089 183.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7747AC

    #7747AC

    oklch(50.2% 0.157 303.1)

  • #AB361F

    #AB361F

    oklch(50.3% 0.157 33.1)

  • #576E00

    #576E00

    oklch(50.1% 0.123 122.8)

  • #007082

    #007082

    oklch(50.1% 0.088 213.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7747AC, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7747AC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.