#774668

Closest named color: Dark Mauve (#874C62). oklch(46.4% 0.082 339.2), rgb(119, 70, 104).

Aa

White text reads best on this color (7.34:1).

About this color

#774668 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.082 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Mauve (#874C62), ΔE 0.039 away. White text reads best on it, at 7.34:1.

Hue familyPurples
Lightnessmedium-dark (46%)
Chromamoderately saturated (0.082)
Temperaturewarm
Nearest nameDark Mauve (#874C62)
Black text2.86:1
White text7.34:1

Values

HEX#774668
RGBrgb(119, 70, 104)
HSLhsl(318, 26%, 37%)
OKLCHoklch(46.4% 0.082 339.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #774668 7.34:1 AAA Lc -90.2 Preferred for body text
Black text on #774668 2.86:1 Fails Lc 18.7 Dividers and decoration only
#774668 text on white 7.34:1 AAA Lc 85.3 Fine for body text
#774668 text on black 2.86:1 Fails Lc -16.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F8F4F7

    oklch(97.1% 0.006 334)

  2. Step 100

    100

    #EFE7EC

    oklch(93.6% 0.011 339.3)

  3. Step 200

    200

    #E4D4DE

    oklch(88.6% 0.022 339.6)

  4. Step 300

    300

    #D3B7C9

    oklch(80.9% 0.04 339.3)

  5. Step 400

    400

    #BC92AE

    oklch(70.8% 0.063 339)

  6. Step 500

    500

    #AB769A

    oklch(63.1% 0.082 339.1)

  7. Step 600

    600

    #955E84

    oklch(55.5% 0.088 339.1)

  8. Step 700

    700 (this color)

    #774668

    oklch(46.4% 0.082 339.2)

  9. Step 800

    800

    #68405B

    oklch(42.8% 0.068 339.8)

  10. Step 900

    900

    #54364B

    oklch(37.6% 0.053 338.4)

  11. Step 950

    950

    #31202C

    oklch(26.9% 0.033 337.8)

Export this scale for Tailwind in the Tailwind colors tool

#774668 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4851690.083
Deuteranopia (no green cones)#5459670.077
Tritanopia (no blue cones)#7C47520.038
Achromatopsia (no color)#5656560.083

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #774668

    #774668

    oklch(46.4% 0.082 339.2)

  • #286748

    #286748

    oklch(46.4% 0.083 159.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #774668

    #774668

    oklch(46.4% 0.082 339.2)

  • #674C7C

    #674C7C

    oklch(46.5% 0.082 309.3)

  • #80444F

    #80444F

    oklch(46.3% 0.083 9.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #774668

    #774668

    oklch(46.4% 0.082 339.2)

  • #4A622E

    #4A622E

    oklch(46.4% 0.082 129.5)

  • #006762

    #006762

    oklch(46.3% 0.08 189)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #774668

    #774668

    oklch(46.4% 0.082 339.2)

  • #645A1B

    #645A1B

    oklch(46.4% 0.082 100.1)

  • #076378

    #076378

    oklch(46.3% 0.082 219.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #774668

    #774668

    oklch(46.4% 0.082 339.2)

  • #76501F

    #76501F

    oklch(46.3% 0.082 69.9)

  • #286748

    #286748

    oklch(46.4% 0.083 159.1)

  • #325C85

    #325C85

    oklch(46.4% 0.082 249.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774668, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #774668 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.