#7744B1
Closest named color: Bluey Purple (#6241C7). oklch(50.1% 0.168 302.3), rgb(119, 68, 177).
Aa
White text reads best on this color (6.46:1).
About this color
#7744B1 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.168 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.054 away. White text reads best on it, at 6.46:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.168) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.24:1 |
| White text | 6.46:1 |
Values
| HEX | #7744B1 |
| RGB | rgb(119, 68, 177) |
| HSL | hsl(268, 44%, 48%) |
| OKLCH | oklch(50.1% 0.168 302.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7744B1 | 6.46:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #7744B1 | 3.24:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #7744B1 text on white | 6.46:1 | AA | Lc 81.6 | Fine for body text |
| #7744B1 text on black | 3.24:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DED3F3
oklch(88.6% 0.045 301.1)
-
Step 300
300
#CAB5ED
oklch(81% 0.081 301.8)
-
Step 400
400
#B08CE3
oklch(70.7% 0.129 302.3)
-
Step 500
500
#9D6CDB
oklch(63% 0.166 302.3)
-
Step 600
600
#8951C9
oklch(55.6% 0.181 302.4)
-
Step 700
700 (this color)
#7744B1
oklch(50.1% 0.168 302.3)
-
Step 800
800
#5E368D
oklch(42.6% 0.14 302)
-
Step 900
900
#4D3070
oklch(37.7% 0.108 302.4)
-
Step 950
950
#2D1D42
oklch(27.1% 0.068 302)
#7744B1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005DB4 | 0.133 |
| Deuteranopia (no green cones) | #245EAF | 0.121 |
| Tritanopia (no blue cones) | #6C5B74 | 0.125 |
| Achromatopsia (no color) | #5E5E5E | 0.169 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7744B1
#7744B1
oklch(50.1% 0.168 302.3)
- #586E00
#586E00
oklch(50.2% 0.122 122.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7744B1, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.054
- Iris #6258C4 ΔE 0.060
- Rebecca Purple #663399 ΔE 0.062
- Purply #983FB2 ΔE 0.062
- Slate Blue #6A5ACD ΔE 0.065
- Light Indigo #6D5ACF ΔE 0.066
- Deep Lavender #8D5EB7 ΔE 0.075
- Blue With A Hint Of Purple #533CC6 ΔE 0.077
Use #7744B1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.