#7744B0
Closest named color: Bluey Purple (#6241C7). oklch(50.1% 0.167 302.5), rgb(119, 68, 176).
Aa
White text reads best on this color (6.48:1).
About this color
#7744B0 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.167 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.055 away. White text reads best on it, at 6.48:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.167) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.23:1 |
| White text | 6.48:1 |
Values
| HEX | #7744B0 |
| RGB | rgb(119, 68, 176) |
| HSL | hsl(268, 44%, 48%) |
| OKLCH | oklch(50.1% 0.167 302.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7744B0 | 6.48:1 | AA | Lc -86.8 | Fine for body text |
| Black text on #7744B0 | 3.23:1 | AA large text | Lc 22.3 | Dividers and decoration only |
| #7744B0 text on white | 6.48:1 | AA | Lc 81.7 | Fine for body text |
| #7744B0 text on black | 3.23:1 | AA large text | Lc -20.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD3F2
oklch(88.6% 0.044 303.1)
-
Step 300
300
#CAB5EC
oklch(80.9% 0.079 302.1)
-
Step 400
400
#B08CE3
oklch(70.7% 0.129 302.3)
-
Step 500
500
#9E6CDB
oklch(63.1% 0.166 302.7)
-
Step 600
600
#8951C8
oklch(55.6% 0.18 302.6)
-
Step 700
700 (this color)
#7744B0
oklch(50.1% 0.167 302.5)
-
Step 800
800
#5F368C
oklch(42.7% 0.139 302.9)
-
Step 900
900
#4D3070
oklch(37.7% 0.108 302.4)
-
Step 950
950
#2D1D42
oklch(27.1% 0.068 302)
#7744B0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005DB3 | 0.133 |
| Deuteranopia (no green cones) | #255EAE | 0.120 |
| Tritanopia (no blue cones) | #6C5A73 | 0.124 |
| Achromatopsia (no color) | #5E5E5E | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7744B0
#7744B0
oklch(50.1% 0.167 302.5)
- #576E00
#576E00
oklch(50.1% 0.123 122.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7744B0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.055
- Rebecca Purple #663399 ΔE 0.061
- Iris #6258C4 ΔE 0.061
- Purply #983FB2 ΔE 0.062
- Slate Blue #6A5ACD ΔE 0.066
- Light Indigo #6D5ACF ΔE 0.067
- Deep Lavender #8D5EB7 ΔE 0.075
- Blue With A Hint Of Purple #533CC6 ΔE 0.078
Use #7744B0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.