#7743D8

Closest named color: Burple (#6832E3). oklch(52.9% 0.214 293.8), rgb(119, 67, 216).

Aa

White text reads best on this color (5.86:1).

About this color

#7743D8 is a medium-dark, vivid purple. In OKLCH its lightness is 53%, its chroma 0.214 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Burple (#6832E3), ΔE 0.044 away. White text reads best on it, at 5.86:1.

Hue familyPurples
Lightnessmedium-dark (53%)
Chromavivid (0.214)
Temperaturein between
Nearest nameBurple (#6832E3)
Black text3.57:1
White text5.86:1

Values

HEX#7743D8
RGBrgb(119, 67, 216)
HSLhsl(261, 66%, 55%)
OKLCHoklch(52.9% 0.214 293.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7743D8 5.86:1 AA Lc -83.9 Fine for body text
Black text on #7743D8 3.57:1 AA large text Lc 25.4 Dividers and decoration only
#7743D8 text on white 5.86:1 AA Lc 78.6 Fine for body text
#7743D8 text on black 3.57:1 AA large text Lc -23.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F6F4FE

    oklch(97.2% 0.013 295.3)

  2. Step 100

    100

    #EAE7FB

    oklch(93.6% 0.027 292.8)

  3. Step 200

    200

    #DAD3FA

    oklch(88.5% 0.054 293.5)

  4. Step 300

    300

    #C3B5F9

    oklch(80.9% 0.096 293.6)

  5. Step 400

    400

    #A68BF6

    oklch(70.6% 0.154 293.7)

  6. Step 500

    500

    #936AF3

    oklch(63.2% 0.197 293.8)

  7. Step 600

    600 (this color)

    #7743D8

    oklch(52.9% 0.214 293.8)

  8. Step 700

    700

    #6B3CC4

    oklch(49.2% 0.199 293.6)

  9. Step 800

    800

    #57339E

    oklch(42.7% 0.164 293.7)

  10. Step 900

    900

    #472E7E

    oklch(37.7% 0.129 293.6)

  11. Step 950

    950

    #291C4A

    oklch(27% 0.082 293.1)

Export this scale for Tailwind in the Tailwind colors tool

#7743D8 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0066DC0.128
Deuteranopia (no green cones)#0062D50.127
Tritanopia (no blue cones)#5B68890.167
Achromatopsia (no color)#6565650.215

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7743D8

    #7743D8

    oklch(52.9% 0.214 293.8)

  • #6C7200

    #6C7200

    oklch(52.9% 0.118 113.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7743D8

    #7743D8

    oklch(52.9% 0.214 293.8)

  • #265DE5

    #265DE5

    oklch(53% 0.214 263.8)

  • #A32AAF

    #A32AAF

    oklch(52.9% 0.214 324)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7743D8

    #7743D8

    oklch(52.9% 0.214 293.8)

  • #896500

    #896500

    oklch(52.9% 0.109 84)

  • #008316

    #008316

    oklch(52.9% 0.173 143.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7743D8

    #7743D8

    oklch(52.9% 0.214 293.8)

  • #A45100

    #A45100

    oklch(52.8% 0.133 53.6)

  • #007E67

    #007E67

    oklch(52.9% 0.101 174)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7743D8

    #7743D8

    oklch(52.9% 0.214 293.8)

  • #CA0026

    #CA0026

    oklch(52.9% 0.214 23.7)

  • #6C7200

    #6C7200

    oklch(52.9% 0.118 113.4)

  • #007A83

    #007A83

    oklch(52.8% 0.09 203.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7743D8, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7743D8 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.