#7743AB
Closest named color: Rebecca Purple (#663399). oklch(49.6% 0.162 304.1), rgb(119, 67, 171).
Aa
White text reads best on this color (6.61:1).
About this color
#7743AB is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.162 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.055 away. White text reads best on it, at 6.61:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.162) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.17:1 |
| White text | 6.61:1 |
Values
| HEX | #7743AB |
| RGB | rgb(119, 67, 171) |
| HSL | hsl(270, 44%, 47%) |
| OKLCH | oklch(49.6% 0.162 304.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7743AB | 6.61:1 | AA | Lc -87.3 | Fine for body text |
| Black text on #7743AB | 3.17:1 | AA large text | Lc 21.8 | Dividers and decoration only |
| #7743AB text on white | 6.61:1 | AA | Lc 82.3 | Fine for body text |
| #7743AB text on black | 3.17:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD3F1
oklch(88.6% 0.043 303.7)
-
Step 300
300
#CBB5EA
oklch(80.9% 0.077 303.6)
-
Step 400
400
#B28CE0
oklch(70.7% 0.126 304.2)
-
Step 500
500
#9F6DD7
oklch(63.1% 0.16 304)
-
Step 600
600
#8A52C4
oklch(55.6% 0.174 303.9)
-
Step 700
700 (this color)
#7743AB
oklch(49.6% 0.162 304.1)
-
Step 800
800
#603789
oklch(42.8% 0.134 304.4)
-
Step 900
900
#4E306E
oklch(37.6% 0.106 304.1)
-
Step 950
950
#2E1D40
oklch(27% 0.066 304.8)
#7743AB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0C5BAE | 0.132 |
| Deuteranopia (no green cones) | #2A5DA9 | 0.118 |
| Tritanopia (no blue cones) | #6E5870 | 0.119 |
| Achromatopsia (no color) | #5D5D5D | 0.163 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7743AB
#7743AB
oklch(49.6% 0.162 304.1)
- #536D00
#536D00
oklch(49.6% 0.124 124.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7743AB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.055
- Bluey Purple #6241C7 ΔE 0.060
- Purply #983FB2 ΔE 0.063
- Iris #6258C4 ΔE 0.066
- Light Eggplant #894585 ΔE 0.073
- Slate Blue #6A5ACD ΔE 0.073
- Light Indigo #6D5ACF ΔE 0.074
- Deep Lavender #8D5EB7 ΔE 0.078
Use #7743AB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.