#7743AA
Closest named color: Rebecca Purple (#663399). oklch(49.5% 0.161 304.4), rgb(119, 67, 170).
Aa
White text reads best on this color (6.62:1).
About this color
#7743AA is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.161 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.055 away. White text reads best on it, at 6.62:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.161) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.16:1 |
| White text | 6.62:1 |
Values
| HEX | #7743AA |
| RGB | rgb(119, 67, 170) |
| HSL | hsl(270, 43%, 46%) |
| OKLCH | oklch(49.5% 0.161 304.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7743AA | 6.62:1 | AA | Lc -87.4 | Fine for body text |
| Black text on #7743AA | 3.16:1 | AA large text | Lc 21.7 | Dividers and decoration only |
| #7743AA text on white | 6.62:1 | AA | Lc 82.3 | Fine for body text |
| #7743AA text on black | 3.16:1 | AA large text | Lc -19.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F6
oklch(93.5% 0.023 305.6)
-
Step 200
200
#DFD3F1
oklch(88.6% 0.043 303.7)
-
Step 300
300
#CCB5EA
oklch(81% 0.077 304.5)
-
Step 400
400
#B28CDF
oklch(70.7% 0.124 304.5)
-
Step 500
500
#9F6DD6
oklch(63.1% 0.159 304.2)
-
Step 600
600
#8B52C3
oklch(55.6% 0.173 304.7)
-
Step 700
700 (this color)
#7743AA
oklch(49.5% 0.161 304.4)
-
Step 800
800
#603789
oklch(42.8% 0.134 304.4)
-
Step 900
900
#4E316D
oklch(37.7% 0.102 304.3)
-
Step 950
950
#2E1D40
oklch(27% 0.066 304.8)
#7743AA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0F5BAD | 0.131 |
| Deuteranopia (no green cones) | #2B5DA8 | 0.118 |
| Tritanopia (no blue cones) | #6E5870 | 0.118 |
| Achromatopsia (no color) | #5D5D5D | 0.162 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7743AA
#7743AA
oklch(49.5% 0.161 304.4)
- #536D00
#536D00
oklch(49.6% 0.124 124.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7743AA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.055
- Bluey Purple #6241C7 ΔE 0.061
- Purply #983FB2 ΔE 0.063
- Iris #6258C4 ΔE 0.067
- Light Eggplant #894585 ΔE 0.071
- Slate Blue #6A5ACD ΔE 0.074
- Light Indigo #6D5ACF ΔE 0.075
- Warm Purple #952E8F ΔE 0.077
Use #7743AA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.