#774374
Closest named color: Light Eggplant (#894585). oklch(46.4% 0.099 329.1), rgb(119, 67, 116).
Aa
White text reads best on this color (7.39:1).
About this color
#774374 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.099 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.044 away. White text reads best on it, at 7.39:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.099) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.83:1 |
| White text | 7.39:1 |
Values
| HEX | #774374 |
| RGB | rgb(119, 67, 116) |
| HSL | hsl(303, 28%, 36%) |
| OKLCH | oklch(46.4% 0.099 329.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774374 | 7.39:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #774374 | 2.83:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #774374 text on white | 7.39:1 | AAA | Lc 85.5 | Fine for body text |
| #774374 text on black | 2.83:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE7EE
oklch(93.6% 0.013 329.6)
-
Step 200
200
#E4D3E2
oklch(88.5% 0.027 329.5)
-
Step 300
300
#D3B6D0
oklch(80.9% 0.048 329.3)
-
Step 400
400
#BC90B8
oklch(70.8% 0.076 329.4)
-
Step 500
500
#AA73A7
oklch(63% 0.099 328.5)
-
Step 600
600
#955B92
oklch(55.5% 0.107 328.7)
-
Step 700
700 (this color)
#774374
oklch(46.4% 0.099 329.1)
-
Step 800
800
#683E65
oklch(42.9% 0.082 329.4)
-
Step 900
900
#543552
oklch(37.7% 0.063 329)
-
Step 950
950
#311F30
oklch(26.9% 0.04 328.5)
#774374 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #405176 | 0.096 |
| Deuteranopia (no green cones) | #4E5872 | 0.087 |
| Tritanopia (no blue cones) | #7A4756 | 0.054 |
| Achromatopsia (no color) | #565656 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774374
#774374
oklch(46.4% 0.099 329.1)
- #2A6839
#2A6839
oklch(46.4% 0.099 149.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774374, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.044
- Dark Mauve #874C62 ΔE 0.055
- Brownish Purple #76424E ΔE 0.062
- Dull Purple #84597E ΔE 0.064
- Muted Purple #805B87 ΔE 0.067
- Dusky Purple #895B7B ΔE 0.073
- Dusty Grape #545775 ΔE 0.077
- Dusty Purple #825F87 ΔE 0.077
Use #774374 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.