#774368
Closest named color: Brownish Purple (#76424E). oklch(45.8% 0.088 338.7), rgb(119, 67, 104).
Aa
White text reads best on this color (7.53:1).
About this color
#774368 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.088 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.042 away. White text reads best on it, at 7.53:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.78:1 |
| White text | 7.53:1 |
Values
| HEX | #774368 |
| RGB | rgb(119, 67, 104) |
| HSL | hsl(317, 28%, 36%) |
| OKLCH | oklch(45.8% 0.088 338.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774368 | 7.53:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #774368 | 2.78:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #774368 text on white | 7.53:1 | AAA | Lc 86.0 | Fine for body text |
| #774368 text on black | 2.78:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6ED
oklch(93.6% 0.015 338.9)
-
Step 200
200
#E7D2DF
oklch(88.5% 0.029 340.1)
-
Step 300
300
#D8B4CC
oklch(80.9% 0.052 338.5)
-
Step 400
400
#C38DB2
oklch(70.7% 0.082 338.6)
-
Step 500
500
#B3709F
oklch(63.2% 0.105 338.7)
-
Step 600
600
#9E578A
oklch(55.7% 0.114 338.6)
-
Step 700
700
#874775
oklch(49.2% 0.106 338.7)
-
Step 800
800 (this color)
#774368
oklch(45.8% 0.088 338.7)
-
Step 900
900
#59324E
oklch(37.6% 0.07 338.2)
-
Step 950
950
#341E2E
oklch(27% 0.043 337.4)
#774368 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #454F69 | 0.089 |
| Deuteranopia (no green cones) | #525767 | 0.081 |
| Tritanopia (no blue cones) | #7C4451 | 0.040 |
| Achromatopsia (no color) | #545454 | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774368
#774368
oklch(45.8% 0.088 338.7)
- #226645
#226645
oklch(45.8% 0.087 158.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774368, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.042
- Dark Mauve #874C62 ΔE 0.044
- Light Eggplant #894585 ΔE 0.058
- Dull Purple #84597E ΔE 0.067
- Muted Purple #805B87 ΔE 0.073
- Purple Brown #673A3F ΔE 0.073
- Dusky Purple #895B7B ΔE 0.074
- Dusty Grape #545775 ΔE 0.076
Use #774368 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.