#77435E
Closest named color: Brownish Purple (#76424E). oklch(45.4% 0.08 348.3), rgb(119, 67, 94).
Aa
White text reads best on this color (7.63:1).
About this color
#77435E is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.080 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 7.63:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.74:1 |
| White text | 7.63:1 |
Values
| HEX | #77435E |
| RGB | rgb(119, 67, 94) |
| HSL | hsl(329, 28%, 36%) |
| OKLCH | oklch(45.4% 0.08 348.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77435E | 7.63:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #77435E | 2.74:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #77435E text on white | 7.63:1 | AAA | Lc 86.3 | Fine for body text |
| #77435E text on black | 2.74:1 | Fails | Lc -15.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EB
oklch(93.5% 0.014 348)
-
Step 200
200
#E7D3DC
oklch(88.6% 0.025 348.6)
-
Step 300
300
#D9B5C6
oklch(81% 0.047 348.1)
-
Step 400
400
#C48EA9
oklch(70.7% 0.074 347.7)
-
Step 500
500
#B47193
oklch(63% 0.095 348.4)
-
Step 600
600
#9F587E
oklch(55.5% 0.105 347.7)
-
Step 700
700
#88486A
oklch(49% 0.097 348.2)
-
Step 800
800 (this color)
#77435E
oklch(45.4% 0.08 348.3)
-
Step 900
900
#5A3347
oklch(37.6% 0.063 348.5)
-
Step 950
950
#351E2A
oklch(27% 0.041 347.6)
#77435E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #484E5F | 0.085 |
| Deuteranopia (no green cones) | #55575D | 0.079 |
| Tritanopia (no blue cones) | #7E424D | 0.030 |
| Achromatopsia (no color) | #535353 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77435E
#77435E
oklch(45.4% 0.08 348.3)
- #1B654E
#1B654E
oklch(45.5% 0.081 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77435E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Dark Mauve #874C62 ΔE 0.041
- Purple Brown #673A3F ΔE 0.060
- Light Eggplant #894585 ΔE 0.072
- Dull Purple #84597E ΔE 0.073
- Dusty Grape #545775 ΔE 0.078
- Dusky Purple #895B7B ΔE 0.079
- Muted Purple #805B87 ΔE 0.081
Use #77435E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.