#77435B
Closest named color: Brownish Purple (#76424E). oklch(45.3% 0.078 351.6), rgb(119, 67, 91).
Aa
White text reads best on this color (7.66:1).
About this color
#77435B is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.078 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.021 away. White text reads best on it, at 7.66:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.078) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.73:1 |
| White text | 7.66:1 |
Values
| HEX | #77435B |
| RGB | rgb(119, 67, 91) |
| HSL | hsl(332, 28%, 36%) |
| OKLCH | oklch(45.3% 0.078 351.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77435B | 7.66:1 | AAA | Lc -91.2 | Preferred for body text |
| Black text on #77435B | 2.73:1 | Fails | Lc 17.6 | Dividers and decoration only |
| #77435B text on white | 7.66:1 | AAA | Lc 86.4 | Fine for body text |
| #77435B text on black | 2.73:1 | Fails | Lc -15.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F1E6EB
oklch(93.5% 0.014 348)
-
Step 200
200
#E7D3DB
oklch(88.5% 0.025 351.4)
-
Step 300
300
#D9B5C4
oklch(80.9% 0.046 351.2)
-
Step 400
400
#C58EA6
oklch(70.7% 0.074 351.3)
-
Step 500
500
#B57190
oklch(63.1% 0.094 351.3)
-
Step 600
600
#A0597A
oklch(55.6% 0.102 351.6)
-
Step 700
700
#894967
oklch(49.2% 0.094 351.6)
-
Step 800
800 (this color)
#77435B
oklch(45.3% 0.078 351.6)
-
Step 900
900
#5A3345
oklch(37.6% 0.062 351.3)
-
Step 950
950
#351E29
oklch(26.9% 0.04 350)
#77435B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494E5C | 0.084 |
| Deuteranopia (no green cones) | #56575A | 0.078 |
| Tritanopia (no blue cones) | #7E414C | 0.026 |
| Achromatopsia (no color) | #535353 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77435B
#77435B
oklch(45.3% 0.078 351.6)
- #196451
#196451
oklch(45.3% 0.078 172)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77435B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.021
- Dark Mauve #874C62 ΔE 0.041
- Purple Brown #673A3F ΔE 0.057
- Dull Purple #84597E ΔE 0.075
- Light Eggplant #894585 ΔE 0.076
- Dusty Grape #545775 ΔE 0.079
- Dusky Purple #895B7B ΔE 0.080
- Muted Purple #805B87 ΔE 0.084
Use #77435B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.