#774353
Closest named color: Brownish Purple (#76424E). oklch(45% 0.074 0.7), rgb(119, 67, 83).
Aa
White text reads best on this color (7.74:1).
About this color
#774353 is a medium-dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.074 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.008 away. White text reads best on it, at 7.74:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.74:1 |
Values
| HEX | #774353 |
| RGB | rgb(119, 67, 83) |
| HSL | hsl(342, 28%, 36%) |
| OKLCH | oklch(45% 0.074 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774353 | 7.74:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #774353 | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #774353 text on white | 7.74:1 | AAA | Lc 86.7 | Fine for body text |
| #774353 text on black | 2.71:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E7E9
oklch(93.7% 0.012 4.8)
-
Step 200
200
#E8D3D8
oklch(88.5% 0.024 1.4)
-
Step 300
300
#DAB5BF
oklch(80.8% 0.045 0.1)
-
Step 400
400
#C68F9E
oklch(70.8% 0.069 1.1)
-
Step 500
500
#B67286
oklch(63% 0.089 0.9)
-
Step 600
600
#A15A70
oklch(55.6% 0.096 0.8)
-
Step 700
700
#8A4A5E
oklch(49.2% 0.09 0.9)
-
Step 800
800 (this color)
#774353
oklch(45% 0.074 0.7)
-
Step 900
900
#5B3440
oklch(37.7% 0.058 0.4)
-
Step 950
950
#351F25
oklch(27% 0.035 2)
#774353 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4D54 | 0.080 |
| Deuteranopia (no green cones) | #575652 | 0.075 |
| Tritanopia (no blue cones) | #7F4049 | 0.021 |
| Achromatopsia (no color) | #535353 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774353
#774353
oklch(45% 0.074 0.7)
- #156357
#156357
oklch(45.1% 0.075 179.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774353, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.008
- Dark Mauve #874C62 ΔE 0.044
- Purple Brown #673A3F ΔE 0.049
- Dull Purple #84597E ΔE 0.082
- Red Brown #8B2E16 ΔE 0.083
- Dusty Grape #545775 ΔE 0.084
- Dusky Purple #895B7B ΔE 0.086
- Light Maroon #A24857 ΔE 0.087
Use #774353 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.