#77434F
Closest named color: Brownish Purple (#76424E). oklch(44.9% 0.073 5.6), rgb(119, 67, 79).
Aa
White text reads best on this color (7.77:1).
About this color
#77434F is a dark, moderately saturated red. In OKLCH its lightness is 45%, its chroma 0.073 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.004 away. White text reads best on it, at 7.77:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.70:1 |
| White text | 7.77:1 |
Values
| HEX | #77434F |
| RGB | rgb(119, 67, 79) |
| HSL | hsl(346, 28%, 36%) |
| OKLCH | oklch(44.9% 0.073 5.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77434F | 7.77:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #77434F | 2.70:1 | Fails | Lc 17.2 | Dividers and decoration only |
| #77434F text on white | 7.77:1 | AAA | Lc 86.8 | Fine for body text |
| #77434F text on black | 2.70:1 | Fails | Lc -15.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E7E8
oklch(93.7% 0.012 11)
-
Step 200
200
#E8D3D7
oklch(88.5% 0.024 4.5)
-
Step 300
300
#DAB6BC
oklch(80.9% 0.042 6.8)
-
Step 400
400
#C68F9A
oklch(70.6% 0.068 5.7)
-
Step 500
500
#B77382
oklch(63.2% 0.088 5.5)
-
Step 600
600
#A25A6B
oklch(55.6% 0.096 5.5)
-
Step 700
700
#8A4A59
oklch(49.1% 0.088 5.8)
-
Step 800
800 (this color)
#77434F
oklch(44.9% 0.073 5.6)
-
Step 900
900
#5B343D
oklch(37.6% 0.057 5.3)
-
Step 950
950
#361F24
oklch(27.1% 0.037 5.6)
#77434F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4B4C4F | 0.080 |
| Deuteranopia (no green cones) | #58564E | 0.074 |
| Tritanopia (no blue cones) | #7F3F47 | 0.019 |
| Achromatopsia (no color) | #525252 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77434F
#77434F
oklch(44.9% 0.073 5.6)
- #12625B
#12625B
oklch(44.9% 0.073 185.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77434F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.004
- Purple Brown #673A3F ΔE 0.046
- Dark Mauve #874C62 ΔE 0.047
- Red Brown #8B2E16 ΔE 0.078
- Milk Chocolate #7F4E1E ΔE 0.081
- Saddle Brown #8B4513 ΔE 0.083
- Rust Brown #8B3103 ΔE 0.085
- Dull Purple #84597E ΔE 0.086
Use #77434F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.