#774278
Closest named color: Light Eggplant (#894585). oklch(46.4% 0.105 326.4), rgb(119, 66, 120).
Aa
White text reads best on this color (7.40:1).
About this color
#774278 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.105 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.041 away. White text reads best on it, at 7.40:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.105) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.83:1 |
| White text | 7.40:1 |
Values
| HEX | #774278 |
| RGB | rgb(119, 66, 120) |
| HSL | hsl(299, 29%, 36%) |
| OKLCH | oklch(46.4% 0.105 326.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774278 | 7.40:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #774278 | 2.83:1 | Fails | Lc 18.5 | Dividers and decoration only |
| #774278 text on white | 7.40:1 | AAA | Lc 85.5 | Fine for body text |
| #774278 text on black | 2.83:1 | Fails | Lc -16.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#EFE7EF
oklch(93.7% 0.014 325.7)
-
Step 200
200
#E4D3E3
oklch(88.5% 0.028 327.6)
-
Step 300
300
#D3B6D2
oklch(81% 0.05 327.1)
-
Step 400
400
#BC8FBC
oklch(70.7% 0.082 326.4)
-
Step 500
500
#AA72AB
oklch(63% 0.105 326.1)
-
Step 600
600
#955A96
oklch(55.6% 0.113 326.4)
-
Step 700
700 (this color)
#774278
oklch(46.4% 0.105 326.4)
-
Step 800
800
#673D68
oklch(42.7% 0.086 326.1)
-
Step 900
900
#543455
oklch(37.7% 0.068 325.8)
-
Step 950
950
#311F32
oklch(27% 0.043 324.9)
#774278 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D517A | 0.100 |
| Deuteranopia (no green cones) | #4C5876 | 0.090 |
| Tritanopia (no blue cones) | #7A4857 | 0.062 |
| Achromatopsia (no color) | #555555 | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774278
#774278
oklch(46.4% 0.105 326.4)
- #2A6833
#2A6833
oklch(46.3% 0.105 146.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774278, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.041
- Dark Mauve #874C62 ΔE 0.061
- Dull Purple #84597E ΔE 0.066
- Muted Purple #805B87 ΔE 0.068
- Brownish Purple #76424E ΔE 0.070
- Dusky Purple #895B7B ΔE 0.076
- Warm Purple #952E8F ΔE 0.078
- Dusty Purple #825F87 ΔE 0.079
Use #774278 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.