#774240
Closest named color: Brownish Purple (#76424E). oklch(44.3% 0.074 22.8), rgb(119, 66, 64).
Aa
White text reads best on this color (7.96:1).
About this color
#774240 is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.074 and its hue 23°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.022 away. White text reads best on it, at 7.96:1.
| Hue family | Reds |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.074) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.63:1 |
| White text | 7.96:1 |
Values
| HEX | #774240 |
| RGB | rgb(119, 66, 64) |
| HSL | hsl(2, 30%, 36%) |
| OKLCH | oklch(44.3% 0.074 22.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #774240 | 7.96:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #774240 | 2.63:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #774240 text on white | 7.96:1 | AAA | Lc 87.4 | Fine for body text |
| #774240 text on black | 2.63:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F4
oklch(97.1% 0.005 17.2)
-
Step 100
100
#F2E7E6
oklch(93.6% 0.012 23.7)
-
Step 200
200
#E9D3D2
oklch(88.5% 0.025 20.8)
-
Step 300
300
#DBB6B4
oklch(80.8% 0.043 21.7)
-
Step 400
400
#C8908D
oklch(70.7% 0.069 22.4)
-
Step 500
500
#B97470
oklch(63.1% 0.088 23.5)
-
Step 600
600
#A45B59
oklch(55.5% 0.096 22.3)
-
Step 700
700
#8C4B49
oklch(49.1% 0.088 22.6)
-
Step 800
800 (this color)
#774240
oklch(44.3% 0.074 22.8)
-
Step 900
900
#5D3533
oklch(37.8% 0.058 23.2)
-
Step 950
950
#361F1E
oklch(26.9% 0.036 22.5)
#774240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D4A40 | 0.078 |
| Deuteranopia (no green cones) | #5A553F | 0.073 |
| Tritanopia (no blue cones) | #813B42 | 0.025 |
| Achromatopsia (no color) | #515151 | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #774240
#774240
oklch(44.3% 0.074 22.8)
- #055F65
#055F65
oklch(44.3% 0.074 202.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #774240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.022
- Purple Brown #673A3F ΔE 0.041
- Red Brown #8B2E16 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.062
- Milk Chocolate #7F4E1E ΔE 0.063
- Saddle Brown #8B4513 ΔE 0.065
- Rust Brown #8B3103 ΔE 0.066
- Brown Red #922B05 ΔE 0.075
Use #774240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.