#7741B8

Closest named color: Bluey Purple (#6241C7). oklch(50.2% 0.18 300.9), rgb(119, 65, 184).

Aa

White text reads best on this color (6.49:1).

About this color

#7741B8 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.180 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.046 away. White text reads best on it, at 6.49:1.

Hue familyPurples
Lightnessmedium-dark (50%)
Chromavivid (0.180)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.23:1
White text6.49:1

Values

HEX#7741B8
RGBrgb(119, 65, 184)
HSLhsl(267, 48%, 49%)
OKLCHoklch(50.2% 0.18 300.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #7741B8 6.49:1 AA Lc -86.8 Fine for body text
Black text on #7741B8 3.23:1 AA large text Lc 22.4 Dividers and decoration only
#7741B8 text on white 6.49:1 AA Lc 81.7 Fine for body text
#7741B8 text on black 3.23:1 AA large text Lc -20.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FC

    oklch(97.2% 0.011 303.1)

  2. Step 100

    100

    #ECE6F9

    oklch(93.5% 0.026 300.3)

  3. Step 200

    200

    #DED2F5

    oklch(88.4% 0.049 301)

  4. Step 300

    300

    #CAB4F1

    oklch(80.9% 0.088 301)

  5. Step 400

    400

    #B08AE9

    oklch(70.6% 0.14 301.3)

  6. Step 500

    500

    #9D6AE3

    oklch(63.2% 0.179 300.9)

  7. Step 600

    600

    #884ED0

    oklch(55.6% 0.193 300.8)

  8. Step 700

    700 (this color)

    #7741B8

    oklch(50.2% 0.18 300.9)

  9. Step 800

    800

    #5E3492

    oklch(42.7% 0.149 300.8)

  10. Step 900

    900

    #4D2F74

    oklch(37.8% 0.115 301.1)

  11. Step 950

    950

    #2D1C44

    oklch(27% 0.073 301.3)

Export this scale for Tailwind in the Tailwind colors tool

#7741B8 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005DBC0.134
Deuteranopia (no green cones)#0D5DB50.132
Tritanopia (no blue cones)#695B770.134
Achromatopsia (no color)#5E5E5E0.181

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #7741B8

    #7741B8

    oklch(50.2% 0.18 300.9)

  • #5A6D00

    #5A6D00

    oklch(50.1% 0.12 120.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #7741B8

    #7741B8

    oklch(50.2% 0.18 300.9)

  • #4155C8

    #4155C8

    oklch(50.2% 0.179 271)

  • #992F92

    #992F92

    oklch(50.1% 0.181 330.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #7741B8

    #7741B8

    oklch(50.2% 0.18 300.9)

  • #7A6100

    #7A6100

    oklch(50.3% 0.103 91.1)

  • #007838

    #007838

    oklch(50.1% 0.135 150.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #7741B8

    #7741B8

    oklch(50.2% 0.18 300.9)

  • #925100

    #925100

    oklch(50.1% 0.116 61)

  • #007467

    #007467

    oklch(50.1% 0.09 181.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #7741B8

    #7741B8

    oklch(50.2% 0.18 300.9)

  • #B42614

    #B42614

    oklch(50.2% 0.18 30.9)

  • #5A6D00

    #5A6D00

    oklch(50.1% 0.12 120.9)

  • #007180

    #007180

    oklch(50.3% 0.087 210.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7741B8, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #7741B8 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.