#7740D1
Closest named color: Bluey Purple (#6241C7). oklch(52% 0.21 295.5), rgb(119, 64, 209).
Aa
White text reads best on this color (6.10:1).
About this color
#7740D1 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.210 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.040 away. White text reads best on it, at 6.10:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.210) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.43:1 |
| White text | 6.10:1 |
Values
| HEX | #7740D1 |
| RGB | rgb(119, 64, 209) |
| HSL | hsl(263, 61%, 54%) |
| OKLCH | oklch(52% 0.21 295.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7740D1 | 6.10:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #7740D1 | 3.43:1 | AA large text | Lc 24.3 | Dividers and decoration only |
| #7740D1 text on white | 6.10:1 | AA | Lc 79.8 | Fine for body text |
| #7740D1 text on black | 3.43:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FE
oklch(97.2% 0.013 295.3)
-
Step 100
100
#EBE6FC
oklch(93.5% 0.03 296.2)
-
Step 200
200
#DBD2FB
oklch(88.4% 0.057 295.3)
-
Step 300
300
#C6B4FB
oklch(81% 0.1 295.7)
-
Step 400
400
#AA89FA
oklch(70.8% 0.162 295.4)
-
Step 500
500
#9766F6
oklch(63.2% 0.206 295.6)
-
Step 600
600
#8346E5
oklch(55.6% 0.226 295.7)
-
Step 700
700 (this color)
#7740D1
oklch(52% 0.21 295.5)
-
Step 800
800
#5A2FA1
oklch(42.7% 0.173 295.4)
-
Step 900
900
#4A2C80
oklch(37.8% 0.135 295.7)
-
Step 950
950
#2B1B4B
oklch(27.1% 0.085 295.5)
#7740D1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0063D5 | 0.131 |
| Deuteranopia (no green cones) | #0060CE | 0.131 |
| Tritanopia (no blue cones) | #5F6484 | 0.162 |
| Achromatopsia (no color) | #626262 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7740D1
#7740D1
oklch(52% 0.21 295.5)
- #677000
#677000
oklch(52% 0.118 115.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7740D1, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.040
- Burple #6832E3 ΔE 0.047
- Blue Violet #8A2BE2 ΔE 0.049
- Light Indigo #6D5ACF ΔE 0.054
- Slate Blue #6A5ACD ΔE 0.056
- Purpley #8756E4 ΔE 0.061
- Purpley Blue #5F34E7 ΔE 0.061
- Iris #6258C4 ΔE 0.061
Use #7740D1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.