#7740AE
Closest named color: Rebecca Purple (#663399). oklch(49.3% 0.17 303.8), rgb(119, 64, 174).
Aa
White text reads best on this color (6.71:1).
About this color
#7740AE is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.170 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.054 away. White text reads best on it, at 6.71:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.170) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.12:1 |
| White text | 6.71:1 |
Values
| HEX | #7740AE |
| RGB | rgb(119, 64, 174) |
| HSL | hsl(270, 46%, 47%) |
| OKLCH | oklch(49.3% 0.17 303.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7740AE | 6.71:1 | AA | Lc -87.7 | Fine for body text |
| Black text on #7740AE | 3.12:1 | AA large text | Lc 21.4 | Dividers and decoration only |
| #7740AE text on white | 6.71:1 | AA | Lc 82.6 | Fine for body text |
| #7740AE text on black | 3.12:1 | AA large text | Lc -19.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD2F2
oklch(88.4% 0.046 303.9)
-
Step 300
300
#CCB4ED
oklch(81% 0.083 303.8)
-
Step 400
400
#B28BE3
oklch(70.7% 0.131 303.6)
-
Step 500
500
#A06BDB
oklch(63.1% 0.168 303.8)
-
Step 600
600
#8B4FC8
oklch(55.5% 0.183 303.9)
-
Step 700
700 (this color)
#7740AE
oklch(49.3% 0.17 303.8)
-
Step 800
800
#60358C
oklch(42.7% 0.14 303.8)
-
Step 900
900
#4E2F70
oklch(37.6% 0.11 303.6)
-
Step 950
950
#2E1C42
oklch(27% 0.071 303.9)
#7740AE with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005BB1 | 0.137 |
| Deuteranopia (no green cones) | #215CAC | 0.126 |
| Tritanopia (no blue cones) | #6D5771 | 0.124 |
| Achromatopsia (no color) | #5C5C5C | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7740AE
#7740AE
oklch(49.3% 0.17 303.8)
- #536C00
#536C00
oklch(49.3% 0.122 124)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7740AE, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.054
- Bluey Purple #6241C7 ΔE 0.056
- Purply #983FB2 ΔE 0.063
- Iris #6258C4 ΔE 0.068
- Slate Blue #6A5ACD ΔE 0.074
- Grape #7209B7 ΔE 0.075
- Light Indigo #6D5ACF ΔE 0.075
- Blue With A Hint Of Purple #533CC6 ΔE 0.078
Use #7740AE in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.