#7740AD
Closest named color: Rebecca Purple (#663399). oklch(49.3% 0.169 304.1), rgb(119, 64, 173).
Aa
White text reads best on this color (6.72:1).
About this color
#7740AD is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.169 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.053 away. White text reads best on it, at 6.72:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 3.12:1 |
| White text | 6.72:1 |
Values
| HEX | #7740AD |
| RGB | rgb(119, 64, 173) |
| HSL | hsl(270, 46%, 46%) |
| OKLCH | oklch(49.3% 0.169 304.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7740AD | 6.72:1 | AA | Lc -87.7 | Fine for body text |
| Black text on #7740AD | 3.12:1 | AA large text | Lc 21.4 | Dividers and decoration only |
| #7740AD text on white | 6.72:1 | AA | Lc 82.7 | Fine for body text |
| #7740AD text on black | 3.12:1 | AA large text | Lc -19.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#DFD2F2
oklch(88.4% 0.046 303.9)
-
Step 300
300
#CCB4EC
oklch(80.9% 0.082 304.2)
-
Step 400
400
#B28BE2
oklch(70.7% 0.13 303.9)
-
Step 500
500
#A06BDA
oklch(63.1% 0.167 304.1)
-
Step 600
600
#8B50C7
oklch(55.6% 0.18 304)
-
Step 700
700 (this color)
#7740AD
oklch(49.3% 0.169 304.1)
-
Step 800
800
#60358C
oklch(42.7% 0.14 303.8)
-
Step 900
900
#4F2F70
oklch(37.7% 0.11 304.4)
-
Step 950
950
#2E1C41
oklch(26.9% 0.069 304.6)
#7740AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005AB0 | 0.137 |
| Deuteranopia (no green cones) | #235CAB | 0.125 |
| Tritanopia (no blue cones) | #6D5770 | 0.125 |
| Achromatopsia (no color) | #5C5C5C | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7740AD
#7740AD
oklch(49.3% 0.169 304.1)
- #536C00
#536C00
oklch(49.3% 0.122 124)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7740AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.053
- Bluey Purple #6241C7 ΔE 0.057
- Purply #983FB2 ΔE 0.063
- Iris #6258C4 ΔE 0.069
- Slate Blue #6A5ACD ΔE 0.075
- Grape #7209B7 ΔE 0.075
- Light Indigo #6D5ACF ΔE 0.076
- Light Eggplant #894585 ΔE 0.078
Use #7740AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.